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RCN rely on data8 for residency verification

03-30-2012 03:38 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: data8 ltd

The RCN represents nurses and nursing, promotes excellence in practice and shapes health policies, they use data8’s online data cleansing services as part of their data quality strategy.

Clive Tomlinson, RCN data specialist, commented, “We have recently used data8’s residency verification data to confirm who lives at a particular address. This has dramatically reduced the number of returned mailings we have had to deal with and hence reduced our administration costs. At the RCN we are continually looking at ways we can reduce costs to the benefit our members”.

Tomlinson continued, “We need to keep in touch with our 410,000 members and we have used data8’s PAF cleansing to ensure the format of the address details is correct and their mover data to identify members who have moved address. The residency verification gives us another level of accuracy and cost saving”.

Antony Allen, managing director data8 added, “Our residency verification is one of a range of services that we can offer our online clients, the client selects the level of verification required this can be done on Forename/Initial/Surname/Premise, each record is then checked against our enhanced electoral roll. This allows users to trust their data even further”.

About RCN:
The RCN represents nurses and nursing, promotes excellence in practice and shapes health policies

About data8:
Data8 Ltd is the premier data enrichment specialist, ensuring customers completely trust their data.

Customers access data8’s Software as a Service (SaaS) cloud based application to complete online data cleansing, this is backed by a bureau service and an unrivalled real time integration package which allows companies to quickly validate their data.

Data8 believes that data needs to be at the core of any business in order to inform, direct and develop growth, this can only be done with clean accurate data.

For further information contact:
John Turtle
Data8 Limited
4 Venture Point
Stanney Mill Road
Tel: 0151 355 4555
Fax: 0151 355 3580

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