U.S. Weight Loss & Diet Control Market Research Report 2020 - 2026

This new Marketdata report presents a wrap-up of 2019 performance for the U.S. weight loss market, and a forecast for 2020 in view of the Covid-19 pandemic. The value of the total market is projected to decline by 9% to $71 billion this year as a result of temporary closures of weight loss centers and medical programs in March-May. However, some market segments have actually prospered due to shifting dieter behaviors – frozen dinner entrees, meal replacements, weight loss apps and other virtual services, and multi-level marketing channels.

The report covers discussions of: 2019 market/revenue performance, recent competitor developments (Weight Watchers, Jenny Craig, Nutrisystem, Medifast, Noom, others), latest dieter trends, shifting of the diet season in 2020, MLM channels, weight loss & fitness apps.

Individual Status Reports and the probable Effects of the Pandemic on operations and revenues, for ALL major weight loss market segments… diet soft drinks, artificial sweeteners, health clubs, commercial weight loss chains, health clubs, OTC meal replacements and diet pills, medical programs (physicians, hospitals/clinic programs, prescription diet drugs, bariatricians, modified fasting programs, weight loss surgeries), and low-calorie dinner entrees.

Includes profiles/updated outlooks for: WW, NutriSystem, Jenny Craig, Medifast, Herbalife, Glanbia (SlimFast), Noom, Simply Good Foods (Atkins), HMR Boston, Robard, and Profile by Sanford.

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Table of Content:
Introduction, Scope, Methodology 5

Executive Overview 11
- Discussion of diet market mega-trends: shift from diet products to services, medical
programs lose ground, what’s wrong with commercial chains, importance of
counselors, franchising pros & cons, consumer clean eating & high protein trend,
performance in a recession,
- Outlooks/results of interviews with 3 top diet companies
- Outlook for new 2019 diet season, discussion of rise of MLM firms, DIY trends, company
programs, competition from apps, advertising strategies
- Summary of major market developments & trends of 2017-2018
- $ size of market and its 12 segments, forecasted 2019-2023 growth rates for segments
- Market Segment Outlooks for 2017-2018, 2019, 2023: commercial chains, diet soft drinks & artificial sweeteners, low-cal foods, meal replacements & appetite suppressants mkt., medical weight loss programs (hospitals & clinics, bariatric surgery, Rx diet drugs), diet books & DVDs market.

Tables:
- Historical market revenues $ size, by segment: 1989-2018
- Revenues of top commercial chains: 2009-2018
- Diet soft drink sales: 1989-2023 F
- Revenues of health clubs industry: 1993-2023 F
- No. of bariatric surgeries in the U.S. – 1992-2023 F
- Value of meal replacements and OTC diet pills sales: 2005-2023 F

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Highlights of ALL study chapters contained in the Overview
Dieter Demographics49
- Scope of the American obesity epidemic, number/percent obese or overweight, latest CDC
data, obesity rates by state, recent dieter trends (shift to do-it-yourself methods during
last recession), ranking of top diet programs by U.S. News & World Report - 2019
- Discussion: how many Americans diet, how often, why diets fail, methods used
- Dieter actions don’t match intentions: survey results, the January diet surge
- To healthy eating trends – predictions, top 10 diet types used by consumers
- Typical dieter profile, by age, sex, income – number of diet attempts per year
- Number of dieters by method used, no. of dieters by type plan (2016)
- Dieter profiles by: BMI, budget, starting weight, preferred diet program location, type
food desired, previous diet plans used, readiness, exercise plan desired, % needing
psychological support, % with special foods needs (BestDietForMe.com – 2005-2012
data)
- Analysis of current & historical dieting trends, 12-year shifts in dieting methods
The Millennials Dilemma: Definition and no. of Millennials, characteristics and suggestions
for how diet companies can reach them (income levels, jobs, preferences)

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