Ed-Tech Platform Providing Learning with a Combination of Live Classes, App Based Learning and Activity Kits will Drive the Future Growth: Ken Research

Increasing adoption of activity kit subscription by Indian parents in order to substitute their kid’s futile screen time with a fun, educational and self-engaging activities.
Changing product portfolio of the e-learning industry to cater to different after-school engagement demand by parents.
Upswing in demand for remote learning during COVID lockdown in 2020 because of which there was drastic increase in investment leading to increasing competition.

Need for Integrated Product: Average subscription renewal rate in activity kit industry in India is only around 20%. Majority of parents drop out of the subscription due to lack of interest from kids, low perceived educational value and lack of self-engaging feature. Majority of activity kit subscription lead conversion takes place in sales calls and therefore there is high customer acquisition cost and lead time involved. A integrated product that includes academic syllabus based hands-on activities, animated videos, educational games, assessment tool, educational stories and that focuses on skill-based learning is required to reinforce school education and to provide learning beyond textbooks. Such kind of product will prove to be a good value for money and will therefore drive subscription.

COVID-19 opening New Opportunities in E-Learning Industry: There was a drastic increase in demand for e-learning platform after the shutdown of schools and offline tuition classes across the country. Unlike other industries COVID opened multiple opportunities for ed-tech start-ups to massively accelerate their traction. There was increase in demand for live classes which resulted in introduction of live classes by all the players. Since kids had lot of free time in their hands, parents wanted to invest on future skill development courses such as coding and web development as a result of which ed-tech platforms ended up expanding their product portfolio to coding. Toppr, Vedantu, Cuemath and BYJU’s introduced coding courses between April-July 2020. Ed-tech start-ups invested heavily of technology to maintain a competitive edge in the industry for instance, in June 2020, Toppr launched Toppr Ask App to provide instant doubt solving and it charges premium of INR 15,000 for access to its Toppr Ask app.

For More Information on the research report, refer to below link:-
https://www.kenresearch.com/education-and-recruitment/education/india-experiential-learning-market-outlook-to-2025/373312-99.html

Market Consolidation: Companies with heavy financial backing are taking over other ed-tech companies providing different type (school curriculum assistance, test-prep, coding, etc.) of courses. For instance, BYJU’s acquired WhiteHatJr to provide coding coaching and Aakash acquired Meritnation to expand in K12 school curriculum coaching. In order to provide a one-stop-shop product that provides digital + physical engagement, e-learning companies can merge with activity kit companies in the future.

Increasing Flow of Investment: The industry has been growing at a breakneck growth rate and has seen an increased interest from investors. The industry behemoth BYJU’s alone has raised a sum total of around USD 2.1 billion as of 8th September, 2020 and has become the most valued ed-tech start-up with valuation of USD 10.8 billion. The lockdown has also added fuel to the investments in the sector, for instance, Vedantu and Toppr raised USD 107 mn and USD 57 mn respectively between April-July 2020. Sequoia Capital India, Trifecta Capital, Aarin Capital, Innoven Capital and SAIF Partners are few investors in the industry. Softbank’s USD 150 mn investment of Unacademy marks its first bet on Indian ed-tech and resulted in minting of new edtech unicorn.

Analysts at Ken Research in their latest publication "India Experiential Learning Market Outlook to 2025- Driven by Growing Awareness About Early Childhood Development Backed by Availability of Popular Kids-Friendly Themes" observed that the fast-growing Indian e-learning industry needs to focus on vertical diversification or integration in order to provide one-stop-solution to cater to kid’s after school engagement requirements and to efficiently address parent’s concerns regarding their child’s overall development. India K8 Activity Kit industry and India K12 E-Learning Industry revenue is expected to grow at a CAGR of ~20.5% & ~46.3% respectively during the period FY’2020-FY’2025.

Key Segments Covered:-
K8 Activity Kit Industry Revenue By Age Group
2-4 years
4-6 years
6-8 years
8-10 years
10-12 years
+12 years

K8 Activity Kit Industry Revenue By Subscription Type
3 Months
6 Months
12 Months
Others (1 Month, 2 Month & 9 Month)

K8 Activity Kit Industry Revenue By Regions
Tier 1 Cities
Tier 2 Cities
Tier 3 Cities

K12 E-Learning Industry Revenue By Grade
UKG and LKG
Grade 1-5
Grade 6-8
Grade 9-12

Key Target Audience:-
E-Learning Companies
Activity Kit Companies
Toy Companies
Schools
Pre-School
Government Authority

Time Period Captured in the Report:-
Historical Period: FY’2015-FY’2020
Forecast Period: FY’2020-FY’2025

Companies Mentioned:-
Indian K8 Activity Kit Subscription Competitive Ecosystem
Flinto (Flintobox and Flintoclass)
Magic Crate
Xplorabox
Einstein Box
Intellikit
Math Buddy

Indian K12 E-Learning Competitive Ecosystem
BYJU’s
Meritnation
Cuemath
Toppr
Vedantu
PlanetSpark
CampK12

Key Topics Covered in the Report:-
Target Addressable Audience, Serviceable Addressable Market and Share of Market for Experiential Learning
Existing Gaps in Experiential Learning Industry
Supply Ecosystem
Marketing Strategies, Marketing Expenditure and Customer Acquisition Cost
Organizational Structure of Activity Kit Company
Cost-Revenue Model and Unit Analysis
Working Model in E-Learning Industry
Revenue Streams in E-Learning Industry
Technological Stack
Impact of COVID
Funding Rounds and M&A Activities
Demand Side Survey Analysis
Impact of NEP 2020
Analyst Recommendation

Related Reports:-
https://www.kenresearch.com/education-and-recruitment/education/saudi-arabia-e-learning-market-outlook-to-2025/348335-99.html

https://www.kenresearch.com/education-and-recruitment/education/covid-impact-on-ed-tech-india/348336-99.html

https://www.kenresearch.com/education-and-recruitment/education/india-ed-tech-driven-career-programs-market/303232-99.html

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Ken Research Pvt. Ltd.,
Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a Global aggregator and publisher of Market intelligence, equity and economy reports. Ken Research provides business intelligence and operational advisory in 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies. Serving over 70% of fortune 500 companies globally, some of top consulting companies and Market leaders seek Ken Research’s intelligence to identify new revenue streams, customer/ vendor paradigm and pain points and due diligence on competition.

This release was published on openPR.