Cloud Analytics Market 2020 : Business Opportunities, Market Challenges & Global Industry Analysis | Google, Hewlett-Packard Development Company, IBM Corporation, Microsoft Corporation & More

Cloud analytics is used to analyze data on cloud to get useful information and better insights. Cloud analytics help to streamline business processes by gathering, integrating, analyzing, and presenting insights, which help the businesses to take better decision for better outcomes. In addition, cloud analytics helps to provide a single and secure access point to data by improving data governance and giving more granular access control for those who have access to data. With rise in cloud adoption by enterprises across the globe and enormous amount of data generated in enterprises, the demand for cloud analytics solutions is on the rise, which drives the growth of the cloud analytics market.

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Surge in demand among businesses to get valuable insights from data on cloud is the major key factor that drives growth of the cloud analytics market. In addition, growth in adoption of machine learning and artificial intelligence (AI) among enterprises are expected to supplement growth of the market. However, lack of technical expertise and understanding complex algorithms hampers the market growth. Furthermore, adoption of cloud-based solutions over on-premises is expected to provide lucrative opportunities for the global cloud analytics market.

Companies are adopting cloud analytics solutions to improve their sales and marketing strategies accordingly. In addition, cloud analytics solutions help organizations to analyze traffic on their websites and give feedback of what content would be the most popular, helping them gain new customers as well as improve sales.

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North America is expected to have the largest market share during the forecast period, owing to the early adoption of technology and presence of prominent players in the region. In addition, small enterprises in the region are adopting cloud analytics solutions to get better data insights, which is expected to boost cloud analytics market growth in the future.

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Major players include: Google, Hewlett-Packard Development Company, IBM Corporation, Microsoft Corporation, Microstrategy, Inc., Oracle Corporation, SAP SE, SAS Institute, Inc., Tableau Software, and Teradata Corporation.

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