Flavored and Functional Water Market Growth Prospects to 2027 | Nestle, Kraft Foods, Group Danone, Coca Cola, HindWater and PepsiCo

According to a new report published by Allied Market Research, titled, “Flavored and Functional Water Market by End Users (Cosmetics & Personal Care Industry), Nature (Organic and Conventional), and Distribution Channel (Direct and Indirect): Global Opportunity Analysis and Industry Forecast, 2019–2026″. The report has offered an all-inclusive analysis of the global Flavored and Functional Water Market taking into consideration all the crucial aspects like growth factors, constraints, market developments, top investment pockets, future prospects, and trends. At the start, the report lays emphasis on the key trends and opportunities that may emerge in the near future and positively impact the overall industry growth.

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Flavored and functional water belong to the category of beverages that are marketed similar to water. It however contains additional elements such as artificial or natural flavors, vitamins and sweeteners. This market focuses on healthy image associated with perceived health and functional benefits. This report analyses the overall market of flavored and functional water and also assesses the market demand for the available products.

The driving forces in this market are increase in aging population, obesity rate, health conscious consumers and rise in rate of urbanization. The limitations for this market include rise in number of campaigns against packaged bottle and easy availability of substitutes. The growing concern of consumers towards well being and the emerging markets would provide opportunities for this market.

On the basis of products, this market can be classified into flavored water and functional water. Flavored water focuses on health benefits such as improved immunity and energy boosting, thereby gaining popularity among the consumers.

On the basis of geography, this market is classified into North America, Europe, Asia-Pacific and LAMEA. The U.S has the largest market for flavored and functional water. This market is expected to grow in Asia-Pacific region due to increasing disposable income and high rate of urbanization.

The major players in this market include Nestle, Kraft Foods, Group Danone, Coca Cola, HindWater and PepsiCo. These companies are promoting their products by emphasizing on their health benefits. These companies are focusing on inclusion of vitamins and natural sweeteners as necessary ingredients in their products for enhancing the quality.

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The report analyzes flavored and functional water market with the help of Porter’s five forces model. Porter’s model helps in understanding the market scenario by analyzing the components of industry such as bargaining power of buyers and suppliers, threat of substitutes, threat to new entrants and industrial rivalry. The buyers enjoy high bargaining power due to availability of numerous players in this market. This also indicates that there exists intense competition in the market. The higher bargaining power of buyers can also be attributed to low switching cost. This market faces threat from substitutes. The market dynamics are discussed to provide better understanding of the market.

KEY BENEFITS
• The estimations are made by considering current market scenario and future potential for the period 2013-2020
• The factors driving as well as limiting the market are discussed in the report to provide a better understanding of the market
• Intelligence from key market segments through top investment pockets would help in providing strategic assistance to decision markers
• The segmentation based on geography would help in understanding the emerging markets across the globe
• Analysis of key market players and strategies adopted by them are dealt to give an insight on top contenders in the market
• The industrial scenario is explained using Porter’s five forces model, which would help in formulating new strategies

Highlights of the Report
• Competitive landscape of the Flavored and Functional Water Market.
• Revenue generated by each segment of the Flavored and Functional Water market by 2027.
• Factors expected to drive and create new opportunities in the Flavored and Functional Water industry.
• Strategies to gain sustainable growth of the market.
• Region that would create lucrative business opportunities during the forecast period.
• Top impacting factors of the global market.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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