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03-28-2012 03:47 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Singex

Singapore, 22 March 2012 – Managed by Singex Venues Pte Ltd, MAX Atria @ Singapore EXPO welcomes organisers and delegates with a new, redefined convention experience. Benchmarked as the first purpose-built MICE venue in Singapore to attain the Building and Construction Authority’s (BCA) Green Mark Platinum award, MAX Atria is also the first venue in Asia to roll out complimentary, high performance Wi-Fi patented by Xirrus.

Developed at a cost of S$55 million, MAX Atria features 32 column-free rooms with spacious foyers, a garden courtyard and rooftop space. The 12,700sqm convention wing accommodates over 3,500 people in a variety of versatile spaces configured for meetings, conferences, banquets, light exhibitions and product launches.

Throughout the venue, natural light complemented by verdant landscaping, architecture and interiors appointed with green initiatives transform the event space and experience. Incorporated in the construction stage, energy efficient measures have been implemented in lifts, escalators and air-conditioning systems. Additionally, light sensors installed in the pre-function foyers, staircases and restrooms, LED light fixtures in meeting rooms and landscaping will contribute more than 30 percent of energy savings every year compared to a conventionally designed building of the same size. Besides these energy saving measures, MAX Atria is extensively outfitted with Green Label certified products and products with at least 30 percent recycled material.

For an exceptional Wi-Fi experience, organisers and delegates connected to the patented high performance Xirrus Arrays will enjoy complimentary and seamless connectivity up to a bandwidth of 2mbps. Depending on the number of events and visitors, the Xirrus Arrays can be scaled up accordingly to accommodate a larger capacity and bandwidth. The energy-efficient Xirrus Arrays require fewer access points and less cabling to be installed, contributing to the venue’s sustainability efforts.

“In our capacity as a venue manager, it is incumbent upon us to partner with our clients to create sustainable and impactful event experiences. Enabling onsite organisers and delegates to stay connected and multi-task seamlessly is the new norm, hence, we are pleased to offer complimentary and high performance Wi-Fi access”, said Singex Group Chief Executive Officer Aloysius Arlando. “The opening of MAX Atria caters to a growing trend of integrated event platforms, be they co-located exhibitions, conferences, symposia, workshops or product launches. This customisation allows organisers not only to enjoy versatile options in personalising the event experience, but to maximise their return on investment (ROI)”.

Recently appointed as the resident caterer at MAX Atria, TungLok’s culinary team will serve guests attending corporate luncheons, gala dinners or banquets signature dishes and innovative creations from their award-winning Chinese and fusion menus. Mr. Arlando continued, “Our partnership with TungLok is complementary as they share our commitment to enrich our visitors’ experience through an exceptional culinary selection”.

Vincent Phang, senior vice president of TungLok, said, “With MAX Atria set to become one of the region’s leading event venues, we are pleased to be given a platform to showcase our culinary and catering services. Be it a board meeting lunch or a banquet for 800 guests, we will strive to create excellent dining experiences in Singapore’s newest convention centre setting”.

Supported by the operational and service excellence of Singapore EXPO, a unique visitor experience through a customised scentscape and soundscape invigorates the experience. Designed to bring nature into the venue, the combination of bergamot, white rose and cardamom infuses the air with a refreshing scent. For the soundscape, distinct tempos and musical styles differentiate the experience from a morning conference to an afternoon meeting or an evening banquet.

About Singex
A MICE veteran with thirty years of industry expertise, Singex is backed by top-notch infrastructural capabilities, an extensive global network and a strong commitment to operational and service excellence, to power your business events and growth. Its customised and integrated suite of event and venue solutions include market intelligence, conference and exhibition project management, venue and ancillary services, as well as market representation. Singex’s global presence, extensive network of key business and government contacts, as well as affiliations with leading international trade associations and organisations, will arm its partners with the necessary connections to acquire, build, market and scale events around the world. Current collaborations include the management of Binhai International Convention & Exhibition Centre (BICEC) in Tianjin, China, and the formation of a MICE management company, Qatar MICE Development Institute (QMDI), in Doha, Qatar. Transforming ideas and concepts into extraordinary business experiences, Singex is key to Singapore’s success as one of the most vibrant MICE destinations in the world. Visit for more information.

About Singapore EXPO Convention and Exhibition Centre
A top-ranked venue in Asia and Singapore’s largest purpose-built MICE facility, Singapore EXPO Convention and Exhibition Centre, managed by Singex Venues Pte Ltd, is a one-stop event hub for every reason and season. Covering over 123,000sqm of indoor and outdoor space, comprising ten convention-exhibition halls, four conference halls, meeting rooms, and mobile conference rooms, EXPO welcomes over six million visitors every year and hosts an average of 600 events, from exhibitions, conventions, corporate meetings, banquets, to consumer shows. The new convention wing, MAX Atria, featuring 32 rooms, spacious foyers, a garden courtyard, and rooftop space, opened in early 2012. The wing, measuring over 12,700sqm, is certified Green Mark Platinum by Singapore’s Building and Construction Authority. Equipped with world-class amenities, 2,500 parking lots and Flavours East, a collection of sixteen food and beverage outlets, EXPO is conveniently located five minutes from Changi International Airport and fifteen minutes from the city centre. Visit and for more information.
MICE, convention, exhibition, venue, event, Singapore, meeting, conference, tradeshow, fair

-1 Expo Drive, Singapore 486150
-(65) 6403125
-Natalie Leung

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