Menstrual Cups Market Business Opportunity 2020 – Top Companies Diva International, The Keeper, Mooncup, Me Luna, Silky Cup, Earth Care Solution

The menstrual cup market is expected to gain substantial growth opportunities from the growing adoption of advanced lifestyle in women and developing urbanization. Also, the female labor force participation is highest in some developed and developing countries worldwide. The increase in the percentage of working women upsurge the sales of feminine hygiene products at a significant rate. This number is significantly increasing in developed and developing nations such as, in 2016, in the US, women’s participation in labor economics has doubled from 34% of working-age women in 1950 to ~57%. Moreover, most of the American women manage their periods with a combination of disposable pads and tampons, while a combined 2 to 3% opt for reusable products. According to the Bureau of Labor Statistics (2020), women held approx. 50.04% of American jobs as of December, excluding self-employed and farmworkers.

The Menstrual Cup market is expected to reach US$ 636.16 Mn in 2027 from US$ 406.70 Mn in 2019. The market is estimated to grow with a CAGR of 5.9% from 2019-2027.

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The menstrual cup market majorly consists of the players such as Diva International Inc., Lunette Menstrual Cup, The Keeper Inc., Mooncup Ltd, Anigan Inc., Procter & Gamble, Me Luna, YUUKI COMPANY S.R.O., Silky Cup, Earth Care Solution among others. I

The menstrual cup market on the basis of product type is segmented in to disposable and reusable. In 2019, the reusable segment accounted for the largest market share in the global menstrual cup market by product type. The reusable cups are the most commonly used menstrual cups as they are safe, cost-effective and eco-friendly means of managing menstrual cycles. These cups can be worn anywhere between 6 to 12 hours depending on the blood flow of an individual. Moreover, these cups are easy to clean, reuse and store when not in use. Reusable menstrual cups are gaining popularity over disposable sanitary pads and tampons as they are easy to use, comfortable, cost-effective and eco-friendly.

Menstruation is still considered as a taboo in many countries across the world and hence is a big hurdle in the management of menstrual hygiene. In rural areas of developing countries, women are not aware of menstruation and thus face many challenges and difficulties at home, schools, and workplaces. Women are less aware of the infections caused due to poor menstrual hygiene. An excessively damp pad can cause urinary tract and vaginal infections. Sanitary napkins also cause a rash, which further leads to itching, swelling, and redness. Using unclean pads can lead to fungal infections. Using a pad for a long time can cause vaginal yeast infections and rashes.

Similarly, in developing economies such as India, have also perceived the surge in the female workforce during recent years. Approximately ~26% of the companies surveyed in India, in 2018, had hired women for Top 5 job roles in the past five years. With increased employment of women, leading to an increase in disposable income and increase the use of feminine hygiene products. Moreover, reduced prices of feminine hygiene products also result in significant demand for these products worldwide, which is likely to drive the market for menstrual cups in the coming years.

Global Menstrual Cup Market – By Product Type

Disposable
Reusable
Global Menstrual Cup Market – By Size

Small
Medium
Large
Global Menstrual Cup Market – By Material

Medical Grade Silicone
Natural Rubber
Thermoplastic Elastomer(TPE)
Global Menstrual Cup Market – By Distribution Channel

Online Stores
Pharmacies
Retail Stores

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An outline of the regional analysis:

- Geographically, the report segments the Menstrual Cups market into North America, Europe, Asia-Pacific, Southeast Asia, Middle East and Africa, South America.
- Contribution of each region to the overall market share, along with their growth rate forecast are mentioned in the report.
- Total sales and revenue generated by each regional market are illustrated.
- Comprehensive assessment of all opportunities and risks in the Menstrual Cups market.

Additional highlights of the Menstrual Cups market report:

- The product offerings, company profiles, production patterns, and market remunerations are discussed at length.
- Pricing model followed by every company, plus their gross margins and market share are given.
- Volume predictions for each product category as well as their revenue share are graphed in the report.
- Other essentials such as market share and growth rate of each product category over the forecast timeframe are included.
- Market share held by each application segment and their projected growth rate during the study period are evaluated.
- The report examines the competition trends, and also offers a complete analysis of the industry supply chain.

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