Automatic Content Recognition Market Size, Share and SWOT Analysis 2020 | ACRCloud, Arcsoft, Inc., Civolution, Enswers Inc., Grace Note Inc, Google Inc., Microsoft Corporation

Automatic content recognition (ACR) is a content identification technology that recognizes content played on a media device or present in a media file. It helps users to quickly obtain detailed information about the content they have experienced without any text-based input or search efforts. ACR allows end user interface with multimedia technology to be more efficient. Hence, making applications for videos on demand more personalized for users by recommending content based on previous searches made by users.

The rise in use of mobile gadgets and smart TVs increases media disruption, taking media skills to another degree of commitment and collaboration, which allows automatic content recognition market to grow. Furthermore, growth in demand for ACR by media organizations for end-user applications such as video broadcasting and video on demand is expected to encourage programmed content and advertisement development to meet the requirements of end-user.

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Rise in integration of ACR technology in electronics such as Smart TVs, smartphones, and wearables owing to increase in need for smart gadgets is a major factor expected to drive the growth of the global automatic content recognition market during the forecast period. Moreover, increase in deployment of ACR technologies by media & entertainment companies for applications such as audience measurement, weather forecasting, and broadcast monitoring is also expected to boost the market growth in the coming years.

However, constraints associated with content privacy and security is a major factor that could hinder the automatic content recognition market growth to a certain extent. Moreover, emergence of contextual advertising, contextual commerce, enhanced contextual experiences, and spoiler-proof social feeds is an opportunistic factor, which is expected to drive the revenue growth of the market during the forecast period. In addition, proliferation of smart IoT, analytics, and artificial intelligence products, with integration of automatic content recognition technology is also an opportunistic factor for the market growth.

ACR brings revenue-generating benefits to television, along with the integration of internet of things (IoT) and big data analytics in automatic content recognition technology, which is an opportunity for the growth of automatic content recognition market. Various operators are adopting automatic content recognition solutions as it provides them with analytical data, based on viewing habits of consumers and enables to send targeted advertising campaigns directly to viewers. In addition, operators can use automatic content recognition technologies for online services such as e-commerce by providing interactive experience to a viewer.

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Rise in popularity of various on demand video applications such as Netflix, Hotstar, Amazon Prime, and YouTube drives the demand for the ACR software market. ACR predicts the behavior of a consumer on the basis of their past surfing and recommend new content to users, keeping them interested, which increases their usage time on streaming applications, therefore, increasing the demand of ACR software by organizations.

Other factors expected to drive the growth of the automatic content recognition market include increase in awareness of ACR benefits such as interactivity, personalization, and socialization from the television environment, rise in need to gain consumer behavior insights, and rise in number of hosted ACR solution providers.

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Major players analyzed in the report include ACRCloud, Arcsoft, Inc., Civolution, Enswers Inc., Grace Note Inc, Google Inc., Microsoft Corporation, Nuance Communications, Shazam Entertainment Ltd., and Vobile Inc.

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