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PALO Root Tea™: The Caffeine-Free Root of Natural Energy

03-23-2012 04:29 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: PALO Root Tea™

/ PR Agency: Christie Communications
New York, NY (March 2012) – With the rise in demand for energy drinks as a quick-fix solution to stress and fatigue, comes the increase of safety concerns from taking such substances. A recent report from the Substance Abuse and Mental Health Service Administration (SAMHSA), for instance, found that emergency room visits related to adverse reactions to energy drinks have increased ten-fold since 20051. The Journal of the American Medicine Association (JAMA) also recently noted that energy drinks with excessive amounts of caffeine, some as high as 500 milligrams or equivalent to five cups of regular coffee, can easily lead to abuse and health risks2. As consumers become aware of the effects of heavily caffeinated beverages, PALO Root Tea™ offers an all-natural, healthful solution that utilizes roots and herbs to energize with absolutely NO caffeine!

Brewed from 16 uniquely wild-crafted roots and herbs, PALO Root Tea gives that much-needed energy kick to naturally vitalize the day and more. PALO Root Tea’s energy stems from a combination of adaptogenic herbs like Maca Root and Sarsaparilla while Cinnamon and Clove help stimulate blood circulation. This unique blend of roots and herbs helps to balance the body without the use of artificial stimulants, chemicals, and caffeine. The Maca root, for one, is a nutritionally dense superfood packed with B-vitamins, minerals, enzymes and essential amino acids necessary to boost stamina and endurance. Sarsaparilla, on the other hand, encourages sustained natural energy by helping speed recovery time after strenuous activities and workouts by assisting in the removal of uric acid from the blood.

“PALO Root Tea stems from an ancient blend of healthy roots and herbs traditionally drank for vitality by the Taino Indians in the Dominican Republic and the surrounding Greater Antilles,” explains Kenyatta Bell, founder and CEO of PALO. “Through a careful process of wild-crafting, curing, drying, grinding and brewing, we built upon a tried and true recipe that helps keep the body balanced, reducing the need for a ‘caffeine fix’.”
While the SAMHSA report does not represent a full study on the effects of caffeinated beverages over time, it does raise concerns about potential risks of highly potent energy drinks and shots. Avoid the controversy by choosing the natural energy beverage, PALO Root Tea. In addition to being safer than small, concentrated energy drinks, PALO Root Tea offers real health benefits to drinkers that are not found in coffee-based beverages. For example, PALO contains 498mg Polyphenol Antioxidants, three times that of a cup of Green Tea. The plants found in PALO are also packed with Saponins, a natural phytonutrient which has many useful anti-microbial and immune system benefits. In stark contrast to the unnatural shock achieved through excessive doses of caffeine, sugar and other stimulants, PALO provides sustained and natural energy, making it a smart alternative to other energy beverages. Additionally, the unique blend of herbs and roots combine to make a delicious earthy flavor that tastes great served hot or cold.

“Apart from the energy- and health-boosting benefits, PALO Root Tea is also known for its bold and multidimensional flavors,” says Bell. “It’s one of the reasons people keep drinking PALO.”

For further information about PALO Root Tea or for media related inquiries, please contact Rajan De Los Santos of Christie Communications at (805) 969-3744 or via email at rajan@christiecomm.com. # # #

1 http://www.bevnet.com/news/2011/energy-drink-emergency-room-visits-on-the-rise?utm_source=BevNET.com%2C+Inc.+List&utm_campaign=566a2d4ecf-mailchimp&utm_medium=email
2 http://jama.ama-assn.org/content/early/2011/01/21/jama.2011.109.full

About PALO Root Tea™
Founded by Kenyatta Bell in 2005, PALO Root Tea is brewed from Mamajuana, a blend of 16 different wild-crafted roots and herbs. The beverage is derived from the Taino Indians of the Dominican Republic’s traditional system of herbal health and wellness. 100% natural tea, PALO contains phytochemicals, polyphenol antioxidants, vitamins and minerals that work together to balance and support the body’s efficiency. Brewed with no preservatives, no additives, no natural flavorings, no colorings, and no juice concentrates, PALO Root Tea provides sustained energy and balance without caffeine and offers immune system support and stress-fighting qualities. Palo is a uniquely delicious tea that combines cultural tradition with the taste and health benefits that consumers desire. For more information about PALO Root Tea, please visit www.drinkpalo.com.

About Christie Communications
Christie Communications is a full-service public relations, marketing, advertising agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. Christie Communications goes beyond branding and other marketing buzzwords. It is a company based in philosophy, driven by passion, and known by its results. The Christie Community Foundation creates a "ripple effect" of global betterment through creating and promoting innovative, results-oriented initiatives for the betterment of the world.

Kenyatta Bell
info@drinkpalo.com
501 W 121st St
New York, NY 10027
347-688-9730

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