Trending News 2020 Covid-19 impact on U.S. Men’s Underwear Market Research Trends, Statistics, Size, Share, Report – Forecast till 2027

Men’s underwear is apparel that is basically worn to protect the genital of men. They are intimate clothes and helps to avoid the exposing of privates while maintaining hygiene. Moreover, underwear helps to keep the private dry as they easily get moist and it also helps to protect the genital of men by giving them the proper shapes they required.

Furthermore, they prevent the damages of outer clothes from being damaged and dirty. Briefs, boxer brief, trunks, and boxers are some of the types of men's underwear. They are produced by using different materials such as cotton, polyester, modal, and nylon.

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The U.S. men’s underwear market is projected to surpass US$ 6.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 6.1% during the forecast period (2019 to 2027).

Drivers

Growing awareness regarding personal hygiene among the male population of the U.S. is expected to propel the market growth over the forecast period. Moreover, a growing young population who are more active and play sports games and go to gyms prefer wearing functional underwear as they have various advantages as compared to traditional intimate apparel. This is expected to accelerate market growth over the forecast period.

Market Restraints

Intense competition among U.S. manufacturers due to the high presence of global and local intimate apparel manufacturers is expected to hinder the market growth. Many luxury and clothing brands entering this market in order to gain high profits, quick return on investment in a fast-growing market which is creating high competition in the market. This is expected to hinder the market growth.

Market Opportunities

Emerging mono-brand outlets in the region are projected to provide enormous growth opportunities over the forecast period. According to the Coherent Market Insights analysis, Jockey International focuses on making substantial investments in mono-brand outlets in order to drive product sales. The company has been offering product lines through numerous mono-brand outlets and channels worldwide since 1995.

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Market Trends

The rising popularity of boxers among men in the region due to its comforts is expected to be a major trend. For instance, in February 2020, NUBIAN SKIN, the hosiery and lingerie brand for melanin-rich skin tones has launched a range of nude underwear for men. The new collection ‘COCOA by NS’ offer men’s boxers in four shades which includes Cafe au lait, Caramel, Cinnamon and Berry. Therefore, the growing popularity of boxer is expected to augment the market growth.

Detailed Segmentation:

U.S. men’s underwear Market, By Category:
Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs

U.S. men’s underwear Market, By Distribution Channel:
Mass Merchant
Mono-brand Outlet
Pharmacy Store
Online Store
Others

U.S. men’s underwear Market, By Price Range:
US$1-9
US$10-19
US$20-29
US$30 and above

U.S. men’s underwear Market, By Age Group:
Age Group 15-25
Age Group 26-35
Age Group 36-45
Age Group 46-55
Age Group 56-65
Age Group 65+

U.S. men’s underwear Market, By Price:
Premium
Mid
Low

U.S. men’s underwear Market, By Size:
XS
S
M
L
XL
XXL
XXXL

Competitive Section

Key players operating in the U.S. men’s underwear market are Hanes Brands Inc., Philips-Van Heusen Corporation American eagle outfitter Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc.

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This release was published on openPR.