Tv Analytics Market anticipated to witness the highest growth rate with a CAGR of 17.3% by 2027 | Top Players are Google, IBM Corporation, Zapr, The Nielsen Company LLC, etc

The Global TV Analytics Market is forecast to reach USD 6.58 Billion by 2026, according to a new report by Reports and Data. The rapid adoption of cloud-based services and the growing application of the internet of things (IoT) are the major factors contributing to market growth. TVs today can be experienced across multiple devices. Mobile ad investments and digital videos will play a crucial role in the same. For instance, Netflix can be watched on the TV set as well as on the smartphone.

TV Analytics Market Size – USD 1.83 Billion in 2020, Market Growth - CAGR of 17.3%, Market Trends – Penetration of the internet and social media.

With multiple streaming apps like Crackle, TubiTV, and Popcorn Time, more potential investments on advertising on cross-screen television campaigns are made. Amazon is another example in the market with a free ad-supported version of its Prime Video platform.

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The shift towards content delivery and consumer behavior, driven by advanced digital technologies, offers opportunities to organizations to understand their viewers more accurately. This will further help them to understand the appropriate marketing strategies. Traditional Gross Rating Point (GRP) measurement provided advertisers with sound feedback. However, analyzing the data and programmatic ad buying capabilities, marketers can understand the effectiveness of an ad spend in driving brand awareness, favorability, intent, loyalty, and sales. Accessibility of real-time data allows advertisers with optimization of campaigns.

In market segmentation by manufacturers, the report covers the following companies:- Google, IBM Corporation, Zapr, The Nielsen Company LLC, TVSquared, ALPHONSO INC., 605, Amobee Inc., TVBEAT INC., Clarivoy, DCMN, Blix, FiscOwl LLC, H-Tech, Realytics, Edgeware AB, FourthWall Media, Sorenson Media, iSpot.tv Inc., Parrot Analytics Limited, Conviva Inc, Admo.tv, iQ Media Group Inc., and BrightLine Partners LLC., among others.

For the purpose of this report, Reports and Data have segmented into the global TV analytics market on the basis of component, deployment type, transmission type, end use, and region:

Component Outlook (Revenue, USD Billion; 2016-2026)
• Services (Support and Maintenance, System Integration, Training)
• Software

Deployment Type Outlook (Revenue, USD Billion; 2016-2026)
• On-premises
• Cloud

Transmission Type Outlook (Revenue, USD Billion; 2016-2026)
• Over-The-Top (OTT)
• Cable TV
• Satellite TV or DTH
• Internet Protocol Television (IPTV)

End Use Outlook (Revenue, USD Billion; 2016-2026)
• Content Development
• Competitive Intelligence
• Customer Lifetime Management
• Churn Prevention And Behavior Analysis
• Others

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Regional Outlook (Revenue, USD Billion; 2016-2026)
• North America
• Europe
• Asia Pacific
• MEA
• Latin America

Further key findings from the report suggest:
Among the transmission types, the over-the-top (OTT) accounted for the largest market share of ~32% in the year 2018 and is forecasted to witness the highest growth rate of 18.7% during the forecast period. The growing adoption of electronic devices, such as smartphones, laptops, tablets, and others is a significant factor contributing to the segment growth. The increasing demand for technology from the media & entertainment and the IT industry will also govern the growth.

Among the components, software accounted for a larger market share of ~55% in the year 2018. The software accesses Big Data to predict and analyze future events.

The services component is forecasted to witness a higher growth rate of 17.8% during the forecast period. The segment includes professional and managed services. The demand for managed services is a significant factor in driving the segment.

North America held the largest market share of ~29% in the year 2018. The region has successfully adapted TV Analytics technologies and is investing highly in newer technologies like cloud computing, artificial intelligence, the internet of things, and more. All these factors together will boost the market in the region, allowing it to lead the market throughout the forecast period. The region is equipped with high broadband access as well as has already moved on to providing top quality videos in HD and 4K. Moreover, the presence of several players in the market also boosts the market growth in the region.

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There are 15 Chapters to display the Global Tv Analytics Market:
Chapter 1: Definition, Specifications, and Classification of Tv Analytics Market, Applications of Tv Analytics Market, Market Segment by Regions.

Chapter 2: Manufacturing Cost Structure, Feedstock Suppliers, Manufacturing Process, Value Chain Structure;

Chapter 3: Technical Data and Production Plants Analysis of Tv Analytics Market, Capacity and Commercial Production Date, Manufacturing Plants Distribution, R&D, Technological Advancement, and Raw Materials Sources;

Chapter 4: Overall Market Analysis, Capacity Analysis (Company Segment), Sales Analysis (Company Segment), Sales Price Analysis (Company Segment);

Chapters 5 and 6: Regional Landscape that includes the United States, China, Europe, Japan, Korea & Taiwan, Tv Analytics Market Segment Market Analysis (by Type);

Chapters 7 and 8: The Tv Analytics Market Segment Market Analysis (by Application), Profiling of Major Manufacturers of Tv Analytics Market;

Chapter 9: Growth Trend Analysis, Regional Analysis, Market Analysis by Product Type, Market Analysis by Application;

Chapter 10: Regional Marketing Type Analysis, Global Trade Type Analysis, Supply Chain Analysis;

Chapter 11: Assessment of the consumer base of the Global Tv Analytics Market;

Chapter 12: Tv Analytics Market sales channel, distributors, traders, suppliers;

Chapters 13, 14 and 15: Tv Analytics Market Research Findings and Conclusion, Appendix, Research Methodology, and Sources of data collection.

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