Global Web content management Market Trends, Size, Competitive Analysis and Forecast - 2017-2022

The web content management market is expected to grow at a CAGR of 21.01 % during 2017-2022. The software system, comprising a set of tools that provide organizations with a way to manage digital information on website is called Web content management (WCM). Web content management system has become crucial for the growth of a business organization as content marketing has evolved as a crucial element in developing digital marketing campaigns. A WCM system provides large small and medium enterprises with a central interface that facilitates addition of different media and easy editing before the content is finally published. It offers easy customization and flexibility to the business organizations to frame the content. A WCM system can be deployed based on on-premises or cloud, cloud-based platform does not provide customization options to organizations, where an on-premises solution provides business enterprises with an option to manage data security, content, and flexibility. Web content management system enables the business enterprises to expand its global client base by enabling multilingual marketing materials, while protecting their brand image.

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With an increasing number of people consuming web content from a variety of sources, such as through blogs and discussion forums and social media, users have become more familiar with informal content style. They interpret and connect well with a two-way dialogue, rather than providing one-way voice of sales and marketing. The challenges faced by the organizations are not limited to publishing contents that adhere to corporate governance, licensing, brand guidelines, and accessibility standards, but are also about providing relevant content in an appropriate style to the consumers. Customer engagement is the key challenge observed by any business enterprise this is the major purpose of companies to adopt web content management system. Due to increasing use of mobile devices by customers for opening bank accounts and renewal of a subscription, shopping, business enterprises need to create a compelling presence to keep their customers engaged with the relevant personalized content.

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Global Web content management Market segmentation

By solution
• Digital marketing management
• Web experience management
• Digital asset management integration
• Content analytics
• Mobile and social web content management
• Web creation and edit tools
• Others (erp and crm integration)

By deployment type
• Cloud
• On-premises

By industrial vertical
• Retail and consumer goods
• Education
• Healthcare
• Travel and hospitality
• Banking, financial services, and insurance
• Government
• High-tech and telecom
• Media and entertainment
• Others

Competitive landscape
• Key strategies
• Key company analysis

Regional analysis
• North american market research and analysis
o United states market research and analysis
o Canada market research and analysis

• European market research and analysis
o Uk market research and analysis
o Germany market research and analysis
o Spain market research and analysis
o France market research and analysis
o Italy market research and analysis
o Roe market research and analysis

• Asia pacific market research and analysis
o India market research and analysis
o China market research and analysis
o Japan market research and analysis
o Roapac market research and analysis

• Rest of the world market research and analysis

Company profiles
• Acquia
o Introduction
o Acquia product portfolio
o Acquia recent activities

• Adobe corporation
o Introduction
o Adobe corporation product portfolio
o Adobe corporation recent activities

• Clickability
o Introduction
o Clickability product portfolio
o Clickability recent activities

• Day software
o Introduction
o Day software product portfolio
o Day software recent activities

• Ektron
o Introduction
o Ektron product portfolio
o Ektron recent activities

• Emc corporation
o Introduction
o Emc corporation product portfolio
o Emc corporation recent activities

• Episerver
o Introduction
o Episerver product portfolio
o Episerver recent activities

• Everteam
o Introduction
o Everteam product portfolio
o Everteam recent activities

• Fatwire software
o Introduction
o Fatwire software product portfolio
o Fatwire software recent activities

• Ibm corporation
o Introduction
o Ibm corporation product portfolio
o Ibm corporation recent activities

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