Data Center Power Market Analysis and Forecast 2020: By Keyplayers Schneider Electric, Vertiv Group Corp., ABB, Eaton, Huawei Technologies Co., Ltd., Tripp Lite, Toshiba India Pvt. Ltd., Siemens, Mitsubishi Electric Corporation, Cisco System Inc., Kehua H

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A data center is a physical facility that organizations use to house their computer systems and its associated components. In other words, data centers are storage for the computer that has essential data important for the development of businesses or firms. Data center power is a power solution to manage power usage effectiveness and increases the efficiency of data centers. Data center manufacturers are developing power management solutions such as smart UPS, intelligent rack PDU, and battery monitoring devices to minimize power consumption rates. The major factor that boosts demand for data center power is the increasing need for data centers and enormous assistance to maintain them. Thus, replacing traditional data centers with a new one, along with advanced technologies is propelling demand for data center power.

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Major players operating in the global data center power market include Schneider Electric, Vertiv Group Corp., ABB, Eaton, Huawei Technologies Co., Ltd., Tripp Lite, Toshiba India Pvt. Ltd., Siemens, Mitsubishi Electric Corporation, Cisco System Inc., Kehua Hengsheng Co., Ltd., Socomec, Cyber Power Systems, Inc., Bxterra Power Technology, ZincFive, Inc., Server Technology, Inc., General Electric, Hewlett Packard Enterprise Development LP, Google, LLC, Amazon.com, Inc., Facebook, Inc., and IBM Corporation.

The increasing need for enterprises to reduce the operational cost is expected to drive the market growth significantly during the forecast period (2020–2027). Data center manufacturers are optimizing data center costs, owing to rising operational expenses that also increase power tariffs, server racks, and heating, ventilation, and air conditioning (HVAC) systems. For instance, according to the U.S. Chamber Technology Engagement Center (CTEC), the annual operational expenditure of large data centers is almost 8.3% of the capital expenses. Based upon data center tiers, power expenditure can range from 41%-82% of the total cost of operating data centers. The infrastructure cost and operational complexities of data centers increase the reliability level. Data center power is used for running computers & servers and cooling at data centers. Hence, in order to meet operational expenses, traditional data centers are enhanced by deploying energy-efficient and cost-effective power systems. The operational expenses of the data centers can be optimized by using modern data center power system. Vendors are offering data center power solutions to provide sustainable and reliable power systems to data centers. For instance, Huawei Technologies Co., Ltd., a China-based technology company, launched the Fusion DC 2.0 solution to optimize the cooling system of the data centers. Vendors are also offering low installation and infrastructure cost that reduces energy losses and provide a permanent storage system and do not require battery replacement. These factors are expected to drive the market growth during the forecast period.

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The major factor restraining growth of the global data center power market is high investment. Data center companies are replacing traditional data centers with new one, along with latest and updated data center components. This requires new hardware, software installation, infrastructure renovation, and manpower. The initial investment of deploying energy efficient power solution is higher than traditional power solutions. This, in turn, is expected to hinder growth of the data center power market.

Data Center Power Market - Impact of Coronavirus (Covid-19) Pandemic

Due to the Covid-19 pandemic, many industries witnessed a positive shift in their businesses. There is a significant impact on the data center power market as well. As large amount of data is generated by COVID-19 research organizations, increasing demand for data storage leads to an increase in the number of highly reliable data centers. Globally, data centers are emerging as a computational hub for organizations, as most of the companies have announced work from home, which increases the demand for data centers. All software companies across the globe are using business intelligence tools to analyze the data to understand consumer behaviors and market trends. Due to Covid-19, demand for these tools is increasing, as companies are using business intelligence tools to prepare patient reports to identify new COVID related risks.

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Asia Pacific held dominant position in the global data center power market in 2019

Statistics:

Asia Pacific held dominant position in the global data center power market in 2019, accounting for 35.2% share in terms of value, followed by North America and Europe.

Asia Pacific held dominant position in the global data center power market in 2019 and is projected to retain its dominance throughout the forecast period, owing to rising adoption of cloud computing and IoT in Asia Pacific region. For instance, Delta Electronics, Inc., a Taiwanese-based electronics manufacturer company, launched SmartNode, a modularized data center in Europe, Middle East, and Africa. The SmartNode data center is for cloud computing and enterprise level applications.

North America region is expected to exhibit highest growth during the forecast period. Various regulations and norms are implemented by government to curb carbon footprints and energy consumption. This has resulted in high adoption of data center solutions, which is driving demand for data center power. For instance, Vertive, a U.S.-based company, launched Trellis Smart InfraSight, a next generation data management software. Trellis Smart InfraSight helps organizations to easily consolidate data on power usage, temperature, humidity, and HD video streaming across IT systems.

IT & telecommunication segment is expected to drive the market growth during the forecast period
Among application, IT & telecommunication segment is expected to hold dominant position in the global data center power market during the forecast period. This is attributed to high growth of IT industry. Moreover, telecommunication requires more data storage to manage large amount of data. For instance, in June 2020, Oracle, a U.S.-based computer technology company, launched second data center in Hyderabad due to increased demand from cloud services.

The global data center power market was valued at US$ 19.1 Bn in 2019 and is expected to reach US$ 31.3 Bn by 2027 at a CAGR of 7.1% between 2020 and 2027.

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