Personal and Entry Level storage (PELS) Market Analysis and Forecast 2020: By Keyplayers IBM Corporation, Cisco Systems Inc., EMC Corporation, Symantec Corporation, NetApp Inc., Hitachi Data Systems (HDS), Hewlett-Packard Company, Toshiba Corporation, Del

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Market Overview

Personal and entry-level storage (PELS) offers storage data facility for all the information, which is generated on a daily basis. Enter-level flash storage is simple, smart, affordable, secure, and high-performance for enterprises to start small and grow with cloud-connectivity. There are different types of data storage systems and technologies available for this purpose. Some important data storage systems include hard disks, solid-state drives, flash memories, and CDs, and DVDs among others. Its applications include digital photography, MP3 audio, and MPEG videos, web television, etc.

The global personal and entry level storage (PELS) market is estimated to account for US$ 479.9 Bn in terms of value by the end of 2027.

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Competitive Section

Major companies operating in the global personal and entry level storage (PELS) market are IBM Corporation, Cisco Systems Inc., EMC Corporation, Symantec Corporation, NetApp Inc., Hitachi Data Systems (HDS), Hewlett-Packard Company, Toshiba Corporation, Dell Inc., Seagate Technology, and Western Digital Corporation.

Market Dynamics- Drivers

1. Low equipment cost required is expected to drive growth of the global personal and entry level storage (PELS) market during the forecast period
PELS removes the need for investment in storage equipment for users. Instead of that, the data is stored on virtual servers located at different places across the globe. Generally, these servers are hosted by third parties who provide cloud hosting services to individuals as well as organizations. According to the Japanese HDD manufacturer Toshiba, the volume of online data generated globally has been increasing at a rate of around 40% annually. However, the price associated with this equipment remains a major concern.
Therefore, low-priced, cost-effective cloud storage is the most suitable option for customers to store data online. Hence, these factors are expected to drive growth of the global personal and entry level storage (PELS) market during the forecast period.

1. Growing awareness towards data storage is expected to propel the global personal and entry level storage (PELS) market growth over the forecast period

It is essential to protect data from physical damages and theft, in order to maintain its integrity. This can be done by limiting access to the data. Accidental data deletion, error in reading data, and data loss due to hardware malfunction are some important reasons driving the need for data backup. Thus, growing concerns towards data storage and data backup are generating the requirement for data storage equipment. Therefore, these factors are expected to propel the global personal and entry level storage (PELS) market growth in the near future.

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Market Opportunities

1. Adoption of cloud storage systems can present lucrative growth opportunities in the global personal and entry level storage (PELS) market

Cloud storage has become increasingly popular for both individuals and companies. Cloud services such as Dropbox, SugarSync, Google Drive, and Box offer a way to easily store data and access it from any device with an internet connection. However, data security is the biggest concern associated with this type of storage as data is stored on distant servers, with many copies spread throughout the world. For instance, Dropbox offers 2GB of free data storage space and after that costs US$ 99 annually for 100GB, US$ 199 for 200GB, and US$ 499 for 500GB space. Personal cloud storage system is the best alternative for public cloud storage where data is stored on a local networked drive allowing the user to retain full control over the data, while still making files available online.

1. Increasing use of SSDs and flash memories in consumer electronics can provide major business opportunities in the global personal and entry level storage (PELS) market

HDDs are predominantly used in set-top boxes for storing the downloaded data and the operative software. They are proving as a cost-effective alternative over HDDs for use in set-top boxes, owing to a reduction in the prices of SDDs. Moreover, the use of flash memory in smartphones is resulting in an increase in its internal memory that can be used for storing a large number of applications. Growing penetration of SSDs and flash memories in the aforementioned consumer electronics is expected to drive the demand for these storage products in the near future.

Market Trends

1. Mergers and acquisitions among market players is a key trend

Key companies operating in the market are focused on mergers and acquisitions, in order to gain a significant advantage. For instance, in 2012, IBM Corporation acquired Texas Memory Systems, a privately held company. In December 2013, IBM Corporation acquired Kenexa Corporation for cash consideration of US$ 1.35 billion. Moreover, in 2011, NetApp acquired Engenio external storage business of LSI Corporation in an all-cash transaction for US$ 480 billion.

1. Growing adoption of network-attached storage (NAS) is a major trend

Network-attached storage (NAS) is a file-level computer storage data server connected to a computer network providing data access to a heterogeneous group of clients. NAS is typically used for serving files by its hardware, software, or configuration. Many consumers are increasingly adopting NAS for its various advantages.

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Raw material supplier

Plastic, silicon, aluminum are some basic raw materials used in manufacturing storage devices. For instance, plastic is used in manufacturing CDs, DVDs, Blu-ray discs, and videotapes among others. Silicon is used in manufacturing solid state drives (SSD), hard disk drives (HDD), and flash memories while light aluminum alloy is used in platters of HDD that are then magnetized to store information. Silicon chips are used as substrate upon which the IC’s are integrated in SSDs and flash memories. There are a large number of manufacturers of plastic and semiconductor materials providing these raw materials to OEMs such as Western Digital, Seagate, and Toshiba.

Global Personal and Entry Level storage (PELS) Market - Impact of Coronavirus (Covid-19) Pandemic

Due to Covid-19 pandemic, many industries witnessed significant shift in their business. Media consumption is expected to witness a substantial increase due to lockdowns enforced in several countries across the globe to contain the spread of the covid-19 pandemic. As consumers are forced to stay at home and the demand for popular OTT services from providers such as Netflix, Amazon Prime, etc. increased. The high adoption of internet media and online gaming are creating huge amount of data and to fulfil storage requirements companies are using various type of data storage systems that are expected to drive market growth. This, in turn increases the demand for personal and entry level storage (PELS).

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