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khojinINDIA has launched its first Global Marketplace at E-commerce Platform in India.

09-25-2020 11:09 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: khojinINDIA

khojinINDIA- An Indian Invention of Digital India

khojinINDIA- An Indian Invention of Digital India

The company took its first steps into the Indian market on 20 Sep, when it launched khojinINDIA.com- Local Business Search Engine, a site that allowed the visitor to find business at their local area's and contact them easily.

It will initially only sell Industry goods but plans to offer Grocery items within weeks.

India has over 50 million active internet users, about 40% of whom have previously made purchases online.

Third party retailers will sell their goods through khojinINDIA's site using a "marketplace" model, a familiar retail concept in India.

Sellers send their goods to khojinINDIA's warehouse near Noida. When an order is placed, khojinINDIA packs and sends the order to the customer.

"Our vision is to become a trusted and meaningful sales channel for retailers of all sizes across India," said khojinINDIA's Payal Singh Bais, Marketing country head in India.

"We will do the heavy lifting for the sellers so that they can focus on core business functions like sourcing and pricing their products."

Restrictions
The company cannot stock and sell its own products because Indian regulations prevent multi-brand retailers from selling directly to consumers online.

Multi-brand retailers are companies, such as Vishal Megamart and Big Bazar, that offer a wide range of different products. Laws in India were recently relaxed for overseas retailers.

khojinINDIA plan to launch online grocery shopping in several India cities
However, restrictions still apply to goods sold online, which is why khojinINDIA is forced to act as a third-party seller to India's online shoppers.

'Awesomely scary'
Also, reports suggest that khojinINDIA is planning to roll out an online grocery business in India, a sector of the market which is still relatively small in the country.

The company has plans to expand its khojinINDIA business, which has been operating for five years in Seattle, with some analysts suggesting that it could happen within 6 months.

If these are successful, the company has plans to expand to 20 other areas in 2025, outside India.

Although food has low-profit margins, khojinINDIA could combine deliveries of groceries with higher value items such as electronic goods.

"khojinINDIA have been testing this for years and now it's time for them to harvest what they've learned by expanding outside Seattle," and Time for Action,

"The fear is that grocery is a loss leader and khojinINDIA will make a profit on sales of other products ordered online at the same time. That's an awesomely scary prospect for the grocery business."

480-481, Phase III, Udyog Vihar, Sector 55,
Gurugram., Haryana,122016. India

It is not clear whether khojinINDIA currently makes a profit, because the company does not disclose results from the business. khojinINDIA's chief executive Navneet Chauhan said that they had "made progress on the economics over the last year" at a share partners' meeting in May 2015.

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