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Big Data Marketing Market: 3 Bold Projections for 2020 | Emerging Players Data Plus Math, Disqo, Gravy Analytics, HAVI
Big Data Marketing Market
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Summary
Global Big Data Marketing Market Overview:
Media consumption is expected to increase significantly as a direct result of barriers to fighting the spread of the deadly coronavirus, which have been enforced in several countries around the world. As consumers are forced to stay at home, they turn to popular OTT service providers such as Netflix, Amazon Prime, etc., or renew/upgrade their existing pay-TV packages, procure IPTV subscriptions, etc. to meet their entertainment needs. eSports is also another sector that is expected to be positively influenced by more and more people living in their homes. The increasing number of virtual online offices combined with the increasing popularity of social media, which produces an enormous amount of data, is a key growth factor. Increasing internet penetration due to its numerous benefits, including unlimited communication, abundant information and resources, easy sharing, and online services, creates huge amounts of data in everyday life that are also expected to boost demand in the years to come.
Market Drivers
Increase Operational Efficiencies and Reduce Costs
Increasing Popularity of Social Media Producing an Enormous Amount of Data
Increased Internet Penetration
Market Trend
A Rise in Big Data Solutions in Enabling Data Experts to Understand Various Trends
Evolving Customer Preference Paired With Rising Consumer Purchasing Power
Restraints
Data Security Concern Related With Big Data Services
The Inability of Service Providers to Provide Real-Time Insights
Opportunities
Rising Adoption of Cloud-Based Big Data Solutions to Maximize Profits and Automate the Equipment Maintenance Process, Effectively
Challenges
Rising Concern Associated with Privacy
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Competitive Landscape:
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are 4C (United States), BECKON (United States), BLUECONIC (United States), Conversion Logic (United States), Catalina Marketing (United States), Core Digital Media (United States), Data Plus Math (United States), Disqo, Inc. (United States), Gravy Analytics (United States), HAVI (United States), iBanFirst.com (Belgium), INFUSEmedia (United States) and Infutor Data Solutions, LLC (United States). Analyst at HTF see United States Players to retain maximum share of Global Big Data Marketing market by 2025. Considering Market by Organization Size, the sub-segment i.e. Small and Medium Size Enterprises will boost the Big Data Marketing market. Considering Market by Deployment Type, the sub-segment i.e. On-premise will boost the Big Data Marketing market.
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Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be provided prior to purchase
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Big Data Marketing market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Big Data Marketing market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Providers of Big Data Marketing, End-Users, Potential Investors, Market Research Firms and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.
....Continued
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Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Unit No. 429, Parsonage Road Edison, NJ
New Jersey USA – 08837
Phone: +1 (206) 317 1218
sales@htfmarketreport.com
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About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.
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