Craft Beer Market Size & Share Will Reach USD 200 Million By 2026: Facts and Factors

The global Craft Beer market in 2019 was approximately USD 110 Million. The market is expected to grow at a CAGR of 8% and is anticipated to reach around USD 200 Million by 2026.

Craft beer is a beer made by a brewer that is small, independent, and traditional. These beers are made by using traditional ingredients like malted barley, but sometimes the addition of non-traditional ingredients are also added. The flavors of craft beer are derived from traditional and innovative brewing ingredients and fermentation. Types of craft beer include ales, specialty beers, pilsners & pale lagers, and many such. Distribution methods of craft beer consist of off-trade and on-trade methods.

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Increasing consumer preference for low alcohol is the major driver for the target market growth. In addition, the exotic flavor profile aspect of craft beer is also one of the factors augmenting the target market growth. Additionally, augmentation in demand for more beer styles coupled with a rise in per capita income of target customers has surged the target market growth as well. Furthermore, the rise in the establishment of pubs as well as bars has enhanced the target market growth as well. However, the high cost of craft beer through on-trade distribution is anticipated to harm the target market growth over the forecast period. Nevertheless, increasing inclination towards a special preference for traditional beers is anticipated to create lucrative growth opportunities for the target market growth.

In terms of type, the target market is categorized as ales, specialty beers, pilsners, and pale lagers, and others. Among these, ales is anticipated to be the leading one due to the increase in popularity among youngsters. It has a fruity and sweet taste due to which it has become one of the favorite choices of individuals.

In terms of distribution, the target market is categorized as off-trade and on-trade. Among these categories, on-trade distribution is expected to be the dominating one. The rise in the number of clubs and pubs across the globe have fuelled the on-trade distribution.

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The report study further includes an in-depth analysis of industry players' market shares and provides an overview of leading players' market position in the Craft Beer sector. Key strategic developments in the Craft Beer market competitive landscape such as acquisitions & mergers, inaugurations of different products and services, partnerships & joint ventures, MoU agreements, VC & funding activities, R&D activities, and geographic expansion among other noteworthy activities by key players of the Craft Beer market are appropriately highlighted in the report.

Changing lifestyle is one of the propelling factors of target market growth. In addition, the rising preference of individuals for low alcohol has also boosted the target market growth. Moreover, craft beer offers exotic flavor, this has enhanced the target market growth as well. Furthermore, the surge in demand for more beer styles has also developed the target market growth.

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The rise in per capita income of individuals has been boosting the target market growth as well. Also, an increase in the development of clubs and pubs in developed as well as developing nations have enhanced the target market growth as well. However, the cost of craft beer is high as compared to other beers. This is anticipated to hamper the target market growth over the forecast period. Nevertheless, individuals are inclining towards traditional beers more nowadays; this may create growth opportunities over the forecast period.

The Craft Beer market research report delivers an acute valuation and taxonomy of the Craft Beer industry by practically splitting the market on the basis of different types, applications, and regions. Through the analysis of the historical and projected trends, all the segments and sub-segments were evaluated through the bottom-up approach, and different market sizes have been projected for FY 2020 to FY 2026.

In terms of region, the target market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Among these regions, Europe is projected to be the prominent one over the forecast period due to the customer inclination towards flavored brews coupled with the large product consumption that has boosted the target market in the region. In addition, countries such as the UK and Germany are one of the largest consumers of craft beer. This factor has also driven the target market growth.

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Some of the key players operating in the target market are Bell's Brewery Inc., The Boston Beer Company, Stone & Wood Brewing Co., The Gambrinus Company, Anheuser-Busch InBev, New Belgium Brewing Company, Sierra Nevada, Sam Adams, D.G. Yuengling and Son, and The Lagunitas Brewing Company

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