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Kids Cars UK get Gooey

03-06-2012 09:22 AM CET | IT, New Media & Software

Press release from: Kids Cars UK

Ride on toy specialist Kids Car UK has launched a new website developed by Gooey Creative.

Manchester-based Gooey was originally appointed to work with Kids Cars UK on the firm's digital strategy, however was consequently asked to develop the new ecommerce site which has an emphasis on useability and customer acquisition.

Stacy Parr, e-commerce manager at Kids Cars UK said: "The new site is much more customer focused and functional led rather than design led, making user navigation and customer acquisition more efficient."

Gooey Creative managing director, Dominic Hill, added: "We have really enjoyed working with Kids Cars UK, especially testing out all the products in our office! The new site has been developed in Magento and streamlines international supply chain management by integrating directly with supplier systems."

Kids Cars UK launched in 2009 and has enjoyed substantial sales in the heavily competitive ride on toy market. They next plan to support the new website with a heavy SEO and PPC campaign, to be delivered by Gooey.

Kids Cars UK are a dedicated ride on toy specialist, offering the very best selection of electric ride on cars, pedal cars, balance bikes and wheelybugs.

Kids Cars UK
The Flint Glass Works
Jersey Street
Manchester
M4 6JW

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