Press release
Global Brand Protection Market Trends, Size, Competitive Analysis and Forecast - 2019– 2025
A full Report of Global Brand Protection Software Market is Available at: https://www.omrglobal.com/industry-reports/brand-protection-market
Trademarks are a badge of origin and anything that can be used to differentiate your products or services from others often falls within this. Trademarks usually take the form of words, logos, patterns, and shapes associated with your brand. Further, design infringements are also driving the demand for brand protection solutions and hence brand protection market. According to a report by the UK government Intellectual Property Office, a staggering 98.3% of design rights owners experience any kind of design infringement.
To learn more about this report request a free sample copy @ https://www.omrglobal.com/request-sample/brand-protection-marke
Moreover, increasing trade of counterfeit goods is also augmenting the need for brand protection software and hence the global brand protection market growth. Additionally, the major need for brand protection is also addressed to protect the company’s image, reputation and overall value. A major factor for the growth of the market includes increasing counterfeit products all across the globe. As per Organisation for Economic Co-operation and Development (OECD), trade of counterfeit goods was reached 3.3% of the global trade in 2016, which was around $510 billion as compared to $461 billion in 2013 and 2.5% of the global trade.
As per the report published by Sapio Research, for instance, over % of US customers have lost trust in a brand after unintentionally purchasing counterfeit goods online. This dearth of trust has a direct effect on consumer buying behaviour. Moreover, another survey found that nearly 75% of consumers are less likely to purchase products from a brand that is regularly associated with counterfeit goods. This reflects the need for brand protection solutions in order to protect their brands and mitigate revenue declining risks associated with the infringement and frauds.
Current Market Trends Covered in the Global Brand Protection Market Report
• Based on the deployment type, on-premise segment is estimated to hold a significant market share during the forecast period.
• Based on the application, anti-counterfeiting is estimated to dominate the global brand protection market during the forecast period.
• Asia-Pacific is anticipated to dominate the global brand protection industry during the forecast period.
Global Brand Protection Market Segmentation
By Deployment Type
• On-Premise
• Cloud
• Global Brand Protection Market by Application
• Advertising Monitoring
• Content Protection Intelligence
• Social Media Monitoring
• Anti-Counterfeiting
• Market Place Monitoring
• Others (Site Blocking Intelligence)
• Global Brand Protection Market by End-User
• Retail
• Transportation and Logistics
• IT
• Media and Entertainment
• Others (Healthcare)
Global Brand Protection Market – Segment by Region
North America
• US
• Canada
Europe
• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe
Asia-Pacific
• China
• Japan
• India
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East and Africa
Company Profiles
• AlpVision SA
• Authentix, Inc.
• BrandShield Ltd.
• BrandVerity Inc.
• Corporation Service Co. (CSC)
• CounterFind Inc.
• Focus IP, Inc. (AppDetex)
• Hubstream, Inc.
• Incopro Ltd.
• i-Sight
• Marketly LLC
• MarkMonitor Inc.
• OpSec Security Group Ltd.
• PhishLabs
• Red Points Solutions SL
• RiskIQ Inc.
• Ruvixx, Inc.
• Virtual Advantage, LLC
• Yellow Brand Protection Group AB
• Zacco Group
For More Customized Data, Request for Report Customization @ https://www.omrglobal.com/report-customization/brand-protection-market
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Media Contact:
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Contact Person: Mr. AnuragTiwari
Email: info@omrglobal.com
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About Orion Market Research
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.
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