Press release
Location Based Advertising Market SWOT Analysis To 2027 Lead By Foursquare, Gimbal, Google, GroundTruth, IBM, LEAP, LocationGuru Solutions
Location-based advertising is a kind of advertising that assimilates mobile advertising with location-based services. Regulatory measures to guarantee consumer safety, the proliferation of new data sources, and developing a methodology for marketing purposes is predicted to promote location-based advertising market growth over the forecast period.The report aims to provide an overview of location-based advertising market with detailed market segmentation by type, content, application. The global location based advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading location based advertising market players and offers key trends and opportunities in the location based advertising market.
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The List of Companies:
1. Foursquare
2. Gimbal
3. Google Inc.
4. GroundTruth
5. IBM Corporation
6. LEAP
7. LocationGuru Solutions Pvt. Ltd
8. Near Pte Ltd.
9. Targetoo
10. Telenity
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global location based advertising market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The location based advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The global location based advertising market is segmented on the basis of type, content, application. On the basis of type, the market is segmented as push, pull. On the basis of content, the market is segmented as text, multimedia. On the basis of application, the market is segmented as retail outlets, public spaces, airports, others.
The report analyzes factors affecting location based advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the location based advertising market in these regions.
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