David M. Lackey To Celebrate The Launch of PEARHAVEN

FOR IMMEDIATE RELEASE

David M. Lackey
Pear Innovations, LLC
512-217-1373
davidlackey@pearhaven.com
www.pearhaven.com

David M. Lackey To Celebrate The Launch of PEARHAVEN

PEARHAVEN to provide an innovative new approach to relationship building; harnessing social media in a way that strengthens the bond between romantic partners.

Austin, Texas, March 1, 2012 – David Lackey today announced a party celebrating the launch of PEARHAVEN. PearHaven provides an innovative new approach to relationship building; harnessing social media in a way that strengthens the bond between romantic partners. The party will be held as an official event during SXSW Interactive, and occurs on Saturday, March 10th from 5:00pm – 8:00pm at the Madison, 307 West 5th Street, Austin, TX 78701.

David Lackey created PearHaven to “revolve around couples rather than individuals, while utilizing all of the different sharing aspects of traditional social networks and bringing them into romantic relationships”. The idea for PearHaven was borne after a discussion about relationships between Lackey and his girlfriend, which was spurred by a Social Psychology class he was taking at Princeton. The concept came to fruition the following summer. Lackey says, “As the concept started to grow into a reality we began to discover that what mattered most to our potential users was finding new date ideas. Couples would often be restricted to going to the same places just because they weren’t aware of other great date spots. We conducted a market research survey with about 200 participants and found that 80% of people from exclusive relationships said that finding new things to do was difficult. We shifted our direction to primarily pursue this.”

Lackey understands the market demand for social networks inside the current landscape, where couples enjoy sharing content related to their relationships. PearHaven provides a place within the social network sphere for such relationship-focused expression; a spot where couples can share pictures, experiences, and other collaborative content from their relationships’ histories. According to Lackey, “It should be easy as saying ‘we want to see that new action film and then eat at a Mexican restaurant.’ With our Date Wizard, it’s just that simple. The almighty wizard maps out different theater-restaurant combinations that will make a great movie and dinner night. It’s also easy to record dates that a couple has been on. Went to the park and then got ice cream? Tag those places and they have a date idea. Consequently, users have access to all of these great date ideas from couples that they would have never known about before.”

PearHaven will celebrate its launch on Saturday, March 10th as part of SXSWInteractive from 5:00pm until 8:00pm at the Madison, 307 West 5th Street, Austin, TX 78701. Open invitation to anyone interested in learning more about how PearHaven provides an innovative new approach to relationship building by harnessing social media in a way that strengthens the bond between romantic partners.

PearHaven provides an innovative new approach to relationship building; harnessing social media in a way that strengthens the bond between romantic partners.

For additional information, contact:
David M. Lackey
Pear Innovations, LLC
1360 Patterson Rd Austin, TX 78733
512-217-1373
davidlackey@pearhaven.com
www.pearhaven.com

This release was published on openPR.