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AmberFin Leverages Codec Expertise of Minnetonka Audio

02-29-2012 04:11 AM CET | IT, New Media & Software

Press release from: Minnetonka Audio Software, Inc.

SurCode for Dolby E - Industry Proven, Dolby Certified

SurCode for Dolby E - Industry Proven, Dolby Certified

Minnetonka Audio Software provides Dolby E OEM codec technology to AmberFin Ltd.

MINNETONKA, MN — Minnetonka Audio Software, Inc., a leader in production software for motion picture, broadcast surround sound and consumer electronics applications, announced today that UK–based AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions has entered into an OEM agreement to license Dolby™ E encoder and decoder technology from Minnetonka Audio.

SurCode for Dolby E is a complete, high performance file-based tool kit for Dolby E production. Available as a full encoder/decoder OEM application suite, SurCode for Dolby E enables fast processing and management of file-based Dolby E assets and metadata from within AmberFin's iCR family of modular software products.

"We're happy to extend our Dolby E OEM offering to AmberFin and broaden our partnership beyond Dolby Digital," said John Schur, President of Minnetonka Audio. Markus Hintz, Director of Global Sales and Business Development for Minnetonka Audio, stressed the ease of integration afforded by their OEM offerings. "We are proud to join forces with AmberFin, enabling them to quickly add full Dolby E compatibility to their iCR range of products, including their new Unified Quality Control (UQC) module. AmberFin UQC with SurCode for Dolby E will dramatically increase QC workflow efficiency." UQC combines multiple tools for baseband checks during ingest, file-based post-ingest QC and global supervised QC, including annotation and mark-up.

After researching the available solutions for file–based Dolby E processing, AmberFin decided on SurCode for Dolby E. "We've been working with Minnetonka for a long time and we're really excited about introducing their Dolby E solution into iCR. Minnetonka is a great partner whose passion for quality and value matches our own," said Bruce Devlin, CTO of AmberFin. Devlin tapped Minnetonka Audio's deep codec knowledge to improve their user experience. "iCR customers will now be able to create workflows that seamlessly encode and decode Dolby E in files containing mixed audio formats and virtually any video format. These can then be fed into AmberFin's unique Unified QC solution to validate metadata and transcoding to create the most trustworthy integrated system in the industry today."

AmberFin will be demonstrating the new SurCode for Dolby E integration at the upcoming NAB convention in April. For in–depth information on AmberFin, Ltd. and their iCR family of products, visit www.amberfin.com or visit NAB booth SU9005. To learn more about Minnetonka Audio's OEM licensing solutions for media production and post, along with all of Minnetonka Audio's products, visit booth SL7706 at the NAB show, head to minnetonkaaudio dot com on the web or, call Minnetonka Audio at 1-952-449-6481.

SurCode for Dolby E, SurCode, discWelder, AWE, AudioTools Server and the Minnetonka Audio Software logo are trademarks of Minnetonka Audio Software, Inc. All other company and product names are trademarks of their respective owners.

About Minnetonka Audio Software
An award winning solutions provider for motion picture, video, broadcast, game, and optical disc production, Minnetonka Audio Software creates essential technology for top media professionals around the world. Their SurCode, discWelder, AWE and revolutionary AudioTools Server product lines broadly support the CD, DVD, BD and DTV standards, and represent the definitive leader in OEM codec licensing, as well as file–based QC and loudness control. Spanning over two decades of operation and based in Minnetonka, Minnesota, Minnetonka Audio Software, Inc. has a subsidiary in Germany in addition to an international network of distributors and channel partners who share their commitment to quality and service.

Minnetonka Audio Software, Inc.
17113 Minnetonka Blvd, STE 300
Minnetonka, MN 55345-1153, USA
Phone +1 (952) 449-6481
Fax +1 (952) 449-0318
http://www.minnetonkaaudio.com/

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