Beacon Market Trends, Size, Forecast - 2019-2025
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The major factors contributing to the growth of the beacon market include the rising demand for Indoor Positioning and Indoor Navigation (IPIN) systems in retail shops and shopping malls, cohesive government policies and growing internet penetration coupled with rising smartphone users. IPIN systems are increasingly adopted in retail shops and shopping malls owing to its significance in marketing to send push notification through it. The IPIN system has been adopted in the US since 2014. For instance, Macy’s, an American department store chain had installed more than 4,000 beacon devices across their shops in 2014.
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Global Beacon Market Segmentation
By Beacon Protocol
• Others (GeoBeacon)
By Location Technology
• Bluetooth Low Energy (BLE)
• Others (Combined Technology)
• Logistics and Warehouses
• Others (Travel, Tourism & Hospitality)
• North America
o United States
o Rest of Europe
o Rest of Asia-Pacific
• Rest of the World
• Accent Advanced Systems, SLU
• Apple Inc.
• Cisco Systems, Inc.
• Estimote, Inc.
• GeLo, Inc.
• Glimworm Beacons
• Google LLC
• Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.)
• JAALEE Technology Co., Ltd.
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