Press release
Anti-aging Cosmetics Market 2020: Potential Growth, Challenges, and COVID-19 Impact on Industry | Key Players: L’Oréal Professional, Unilever, Procter & Gamble, Estée Lauder Inc., Beiersdorf AG, Shiseido Co., Ltd., Coty Inc.
Anti-aging Cosmetics Market
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Market Driver:
"Rising Technological Advancement in Anti-Aging Products to Create New Sales Opportunities"
The increasing R&D investments by key players for the development of effective beauty and anti-aging products have positively impacted the cosmetics industry. Technological advancements have contributed significantly to the improvement of anti-aging products, which in turn, has resulted in better business outcomes. For instance, the novel technology, such as the transdermal absorption system helps to increase the soluble and dispersion efficiency and ultimately the effectiveness of the cosmetic product. Companies are focused on launching innovative products to cater to the needs of the consumers, this vigor, will, in turn, promote the market. For instance, Real Barrier, a leading beauty skincare company announced the launch of an intensive clinical level anti-aging collagen mask which uses special ingredients such as oligopeptides, folic acid, and hexapeptide, thus offering basic building blocks of the youthful skin.
Market Restraint:
"Occurrence of Counterfeit Products to Confine Growth"
The existence of counterfeit anti-aging cosmetic products has subsequently restricted the growth of the market. For instance, counterfeited anti-aging cosmetic products are cheap and made up of toxic substances, which can cause adverse skin problems, such as skin wrinkles, rashes, and swelling, and eventually decreasing the eagerness of consumers to buy more cosmetic products in the future. Moreover, the high cost of original and luxurious anti-aging products in the emerging nation will consequently dampen the anti-aging cosmetics market growth in the foreseeable future.
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Regional Analysis:
"Presence of Geriatric Population to Enable Growth in Asia Pacific"
Asia Pacific is expected to hold the largest share in the global market owing to the presence of the geriatric population in the region. The growing use of beauty products by younger and middle-aged generations to prevent early signs of aging in countries such as South Korea, Japan, and China will influence the positive growth of the market. The increasing consumer awareness regarding cosmetic products coupled with the accessibility of high-end branded products will boost healthy growth in Asia Pacific during the forecast period.
The Report Lists the Main Companies Operating in the Anti-aging Cosmetics Market:
• L’Oréal Professional
• Unilever
• Procter & Gamble
• Estée Lauder Inc.
• Beiersdorf AG
• Shiseido Co., Ltd.
• Coty Inc.
• Natura & Co.
• Kao Corporation
• Johnson & Johnson Services, Inc.
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