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COVID19 Impact on Cosmetics Market Analysis, Business Insights with Growth Driving Factors | Key Player: L’Oréal Professional,Unilever, Procter & Gamble, Estée Lauder Inc., Beiersdorf AG, Shiseido Co., Ltd., Coty Inc.
Cosmetics Market
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Cosmetics are products that are used to enhance the aesthetics and visual appearance of the body. The emphasis on the use of skin-friendly products has come as a welcome opportunity to stand out in the fragmented cosmetics market. The massive global demand for cosmetics has shaped up the structure of the market. The presence of several large scale companies and the subsequently rising investments in the R&D of skin-friendly cosmetics will bode well for the market in the coming years. Moreover, variations in product offerings have played a huge role in the growth of the market in recent years. The adoption of a healthy and visually appealing lifestyle will lead to wider adoption of cosmetics and subsequently aid the growth of the market.
Market Drivers:
"Increasing Number of Company Mergers and Acquisitions Will Aid Growth"
The report includes several factors that have made an impact on the growth of the market in recent years. It highlights a few of the major industry developments of recent times and further discusses how these developments have influenced market growth. Among all factors, the increasing number of company mergers and acquisitions has made a huge impact. In September 2017, Unilever announced that it plans to acquire Carver Korea. The company possesses an attractive range of skincare products and is based in South Korea. Unilever’s acquisition of Carver will bode well for the global market in the foreseeable.
"Sustainable Cosmetic Products are Expected to Drive the Market Growth"
Products formulated with naturally derived ingredients are gaining more popularity across the globe owing to their safe and non-toxic nature. Demand for eco-friendly products is expected to grow in the near future, owing to the growing awareness regarding sustainability among the population. This can be attributed to rising consumer awareness regarding the adverse effects of synthetic chemicals on health as well as the environment. For instance, according to the report, ‘Organic Beauty and Wellbeing Market’ published by the Soil Association Certification report, in 2018, in the U.K, organic personal care market witnessed a growth rate of 7% in 2018.
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Regional Analysis:
"North America Currently Fast-Growing Market; Increasing Investment in Product R&D Will Aid Growth"
The report analyzes the ongoing cosmetics market trends across North America, South America, Asia Pacific, the Middle East and Africa, and Europe. Among these regions, North America will witness the highest growth in the coming years. The massive investments by large scale companies towards the development of organic products will aid the growth of the regional market. As of 2018, the market in North America was worth USD 82.59 billion and this value is projected to increase further in the coming years. The market in Asia Pacific will also witness considerable growth in the coming years, owing to the high population and the subsequently high demand for cosmetics and cosmetic products in several countries across this region.
A few of the leading companies that are currently operating in the market include:
• L’Oréal Professional
• Unilever
• Procter & Gamble
• Estée Lauder Inc.
• Beiersdorf AG
• Shiseido Co., Ltd.
• Coty Inc.
• Natura & Co.
• Kao Corporation
• Johnson & Johnson Services, Inc.
Industry Developments:
February 2020: Romer LLC announced the launch of a new skincare brand. The company plans to offer clean and eco-friendly products in the U.S.
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