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Plush Toys Continue To Fascinate Children Around The World

02-27-2012 09:34 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: BIZ COM

Plush Toys Continue To Fascinate Children Around The World



Plush toys have always been a winner with children of all ages ever since they first appeared in the shape of the traditional teddy bear of years past. They continue to be popular even today as toy industry figures indicate that children’s fascination with plush toys of all categories continues to drive the market upward.

Today children are flooded with animated movies, cartoon characters, animated video games on consoles and iPads, like never before. Plush toy manufacturers have plugged into the fascination with these images by coming out with an entire range of toys dedicated to the cartoons and figures that shape the fantasies of today’s child.

“Many of today’s plush toys look different to those of the past, but they still continue to hold a fascination in the minds of the young the world over,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt, organiser of Playworld Middle East, the only trade show representing the world of toys, games and children’s lifestyle products in the region.

“Playworld Middle East has recorded interest from international manufacturers and regional distributors and suppliers of plush toys. Some of the leading brand names in the business will be on display at the event as they look to tap into the demand of the Middle East consumer,” he added.

Research into consumer spending habits conducted by Euromonitor International, leading research firm and official Knowledge Partner of Playworld Middle East, indicates that the market for plush toys in 2010 was worth an approximate $283.8 million in 2010, up from US$201.5 mn in 2005, giving an indication of children’s continued fascination with plush toys.

Amongst exhibitors showcasing their ranges of plush toys at Playworld Middle East taking place in Dubai in March are Gulf Greetings, Light Blue LLC, Ravissant General Trading LLC, Simba Toys Middle East and White Heart Toys.

Trading company White Heart Toys, a regular exhibitor at Epoc Messe Frankfurt events will be showcasing soft toys which they distribute in the region on behalf of popular French brand Moulin Roty. Additionally they will launch a range of exciting new product lines including singing teddy bear plush with a Justin Bieber license, Sensory Bobbie, winner of the 2011 Top Toy of the year award at the Creative Toy Awards 2011 and INKOOS, an amazing washable plush toy for colouring on.

Mr. Walid Takrouri, Managing Director of White Heart, said: “We have a wide range of exciting products to showcase at Playworld Middle East and look forward to launching a range of great new products for the region though the trade fair. Playworld Middle East gives us an opportunity to find new business contacts and expand our market presence in the region.”

Simba Toys Middle East, the sole regional distributor of a range of plush toy brands will be exhibiting with some of the popular Disney™ products such as Winnie the Pooh. Mr. Men and Little Miss soft toys will also be present at their stand as well as a range of plush toy products from upcoming movie The Avengers.

Leading international player in the world of stuffed toys Wild Republic will exhibit for the fifth time at Playworld Middle East since they first started tapping into the market. Wild Republic will showcase its popular range of nature related toys and gifts which are not only playful, fun items, but also aim to help educate children about the beauty and wonders of nature.

Mr. Dirk Jaffer, Managing Director at Wild Republic, stated: “The trade fair is a good opportunity for us to further enhance our presence in the regional marketplace and gauge interest in our unique product range. Through Playworld Middle East we aim to make new business contacts and to start some serious discussions with potential partners throughout the GCC and Africa.”

Playworld Middle East 2012, which takes place from March 6th to 8th at the Dubai International Convention and Exhibition Centre is the industry’s premier networking event, which attracts all those who matter from across the region in the children’s toys, games and lifestyle product industries. Present at the event will be worldwide manufacturers and their innovations as well as regional distributors and suppliers of renowned brands of toys, hobbies, baby products, sports equipment, children's furniture and much more.


For further information, please contact

BIZ COM - For PRoactive Communications
P.O. Box 48889, Dubai - UAE
T: +9714 332 0888
F: +9714 332 0999

BIZ COM - For PRoactive Communications

BIZ COM - For PRoactive Communications
P.O. Box 48889, Dubai - UAE

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