How can you benefit from Customization of UI UX design on the Basis of Geo-Location?

In this world of technology, the internet has become the major tool of communication, entertainment and marketing. The rise of the World’s economic condition has taken place and the internet is considered as a large contributor to this growth. Each year, thousands and thousands of entrepreneurs start their business, which leads to a more competitive market, since each and every company is struggling to secure its own position and trying to shove the others in the depths of failure.
Nearly 69% of the population of the US have their own organizations and startups since everyone wants to become a successful business man or woman, however, only 50% of these businesses survive upto five years or more. Ever wondered why? It is because there is a lack of proper strategies to maintain and spread the brand name by creating a smooth rapport with the customers.
Ann Handley, the famous digital marketing pioneer and author says that one should make one’s customer the hero of the brand’s story and provide him or her with all the benefits and convenience that one’s organization can provide. Ton Zambito, the lead authority of Buyer personas comments that a company should use technology to enhance human interaction rather than using it to automate processes.
So if you too are thinking about how you should implement the above thoughts and boost up your establishment’s name and game then don’t look back just start reading the following!
UI and UX designing: A patron to your company’s technical facilities
Before we jump to all the details related to UI and UX designing, let’s understand how UI and UX designing can help your company. UI and UX are the two processes that comprises an enormous amount of web app and mobile app development. This designing provides you with a highly advanced app for your company through which your customers can easily track down about you, your products and services. While a site helps your brand to spread its name, an app helps you to increase your sales. So without much ado lets us talk about what UI and UX are all about.
User Interface or as developers call UI is the process of developing the major section of an app which we can see and relate to. Designers develop an app by designing it with exclusive layout design, easy navigation system, visual elements, animation, colors, typography and other perceptible elements of an app which gives it a unique feel and essence. UI basically requires frontend development. A good app will not only appeal to its user but it will also persuade him or her to take an action in the positive way, that is, to buy something from your company.
User Experience or UX is all about how a designer makes an app work. It consists of listening to your requirements, conducting user research, crafting wireframes and prototypes, building information architecture, comparing the final design with its earlier prototypes before the final run and other abstract methods which ensures that an app runs perfectly without disappointing either you or your customers. As the process suggests UX requires detailed knowledge of the backend development process.
The importance of both these processes are equal and without one or the other creating a highly functional site or mobile app is next to impossible.
Now that you have acquired some knowledge about UI and UX designing and how they can be used to form a healthy working application, let's dive into what geo-location is and why it is important for mobile apps and brand development.
Geo-Location: An essential way to know about your brand’s reach
Don’t you want to know which parts of the country your brand is famous in or which areas is your brand vastly popular? Then you definitely should know what geo-location is all about. Geo-location, as the name suggests, refers to the process where one can track the geo-graphical location of a person which is currently using a particular software on his or her device.
The location of a person or a vehicle is tracked by various data collecting processes. Just like we can locate a particular city or part of a city via intercrossing the particular latitude and longitude of the place, in quite a similar way, the information collected from one’s device is converted into latitudes and longitudes which helps to locate that person.
With the help of geo-location you can not only gather the information related to the reach of your brand but you can also know about the reasons why your brand has not penetrated a particular area. Therefore, you can take necessary steps about how to promote your brands in those areas which are unaware about you and your company.
Geo-location might sound a simple and go-to process but implementing the same on your site or mobile app might be quite a tricky and time consuming process.
You can save your valuable time and energy by hiring a UI UX designer but you must wonder why you require a UI UX designer for such a basic task. So without losing any more time, let us take a look at some of the best practices of UI UX design.
10 best practices of UI UX design which can provide you and your customers with an uncompromised experience
There are many UI UX designers in the market but are all of them aware of the best steps to take to improve your user interface and user experience? Therefore, to make sure that you have chosen the right UI UX design partner who will provide you with their best service, you must be aware of the best practices used by every professional UI UX designer that will help you to cross check before hiring one.
· Knowing the target audience: Each user is unique and has his or her own preferences, requirements, profession, etc. but can we narrow them down in order to get them under a common head. Thereby, UI UX designers conduct their own research based on your target audience’s demographics, psychographics and physiographic to know your target audience better which helps them to create a layout and select the required graphical elements based upon those preferences. This process helps your app to gain more appeal and preference.
· Optimizing the site speed for better accessibility: Do you feel irritated if a site or app on which you checked in is slow? Doesn’t it get on your nerves? Then you are not alone. Users generally feel irritated if the site or app which they are accessing progress slowly. Maximum users do not return to that site and try some other site or app from which they can derive some similar information or benefits. Hiring a UI UX designer will make sure that your site or mobile app gets the maximum speed when it loads.
· Keeping the content simple yet interesting: As you may have noticed, an app consists of less content compared to a website but you get attracted to the app and prefer to use it since it is much simpler and yet to the point. Furthermore, without taking much time it allows you to search through the corners of the app. This is one of the most important practices conducted by a UI UX designer.
· Creating a clutter free space: A cluttered table, room and even an app is quite problematic to use. So, a UI UX designer will always try to arrange all the tangible and intangible elements in such a manner that it will help in a smooth navigation process as well as providing a better understandability of the app.
· Reducing irrelevant number of steps: Designers try to make the user’s experience better by reducing the number of steps involved to reach a particular goal. Avoiding lengthy forms, enhancing the app’s speed, implementing auto-fill, and executing one-click features are some of the ways in which a UI UX developer reduces the number of unnecessary steps for a user to reach his or her destination.
· Separating each user action: A well knowledge designer will break down every single user action, prioritizing only one action at a time. He or she will also highlight the importance of each action by different colors and typography.
· Creating different paths but linking them to one common end: As a business person your primary target is to attract more customers and increase your company’s sales. A professional UI UX designer makes sure that your app is well designed with a huge resource of information for your users to avail but he or she also makes sure that each page of yours has a call to action motive and a link which will take a user to a page where they are obliged to take an action.
· Ensuring accessibility from all devices: There are many users and each of them have their own device to access your app. A UI UX designer makes sure that every customer of yours can access your app via any device of their preference.
· Provides a directed walk-through for learners: Even in the 21st century there are many people who are yet to get comfortable with technology. A qualified UI UX designer will make sure that people who are not comfortable with technology get a tutorial about how to operate the app before they use it.
· Proving with a feedback form to work upon enhancement: A skilled designer will provide the user with a feedback form after an action is completed. This will let the designer know which areas he or she needs to work upon to provide better performance.
Now that you know about the practices followed by a specialized UI UX designer to make an optimal app, let us know who can your UI UX designer customize your app on the basis of geo-location.
Customization of UI UX design on the basis of geo-location: A path to better experience
As said earlier geo-location can help you in expanding your business and with the help of UI UX designing you can infuse a sense of trust and responsibility towards your user before you ask for his or her location.
So let’s learn how we can create a better user experience based on customizing an app according to geo-location.
· Instilling a sense of security and trust towards the brand: Accessing one’s location is not only about tracking a person down but it is also about penetrating into your user’s privacy. Therefore, make sure that you state your reason before you ask your user to provide their location and the benefits that they can enjoy from it. This will make the user trust your brand and allow you to access their location.
· Applying different colors and graphical elements for different regional target audiences: People in different parts of the world take offense to a particular color or object. For example, the color black is considered as unholy in India, while a clock represents death in China. Therefore, a designer needs to keep in mind certain exceptions while creating an app and he or she must make sure that different people from different regions are redirected to their categorized pages.
· Less annoyance will ensure guaranteed access to location: If an app allows many pop-ups it might create an annoyance for the user and they may close all the pop-ups that show up on their screen. A geo-location pop-up can only be shown once and if it is rejected it cannot be amended again. Therefore, the chances of getting your user’s location is high when there are less number of pop-ups.
CronJ as the leading customization app development company
CronJ is one of the most trusted web application and mobile application development company worldwide in terms of quality assurance. Headquartered in the United States and India, we have served over fifty different countries. We have broadened our horizons and have taken up the challenge to serve every available industry which has made us knowledgeable about the different aspects of software and application designing. We here at CronJ, have highly skilled designers who are ready to cross any barrier to meet your expectations. We have served some of the most renowned industries like Unilever, Nokia, Tata Steel and many more. We provide you with high quality products and service without crossing your deadlines. We have strengthened many brand’s reputation robustly and strategically in the digital world and hope to continue it.

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CronJ is a custom software development company. CronJ specialize in ReactJS, NodeJS, React Native, Angular, Flutter tech stacks.

This release was published on openPR.