How Flagship Functional Foods and Beverages Market Will Dominate In Coming Years? Key Players: The Coca-Cola Company, Celsius Holdings, Inc., PepsiCo, Inc., Glanbia plc and more

The global functional foods and beverages market size is projected to reach USD 412.22 million by 2026, exhibiting a CAGR of 8.49% during the forecast period. Increasing malnutrition worldwide will be the primary growth driver for this market in the near future, shares Fortune Business Insights™ in its new report, titled “Functional Foods and Beverages Market Size, Share & Industry Analysis, By Type (Cereals & Grains, Fats & Oils, Dairy Products, Bakery Products, and Other Functional/Fortified Foods) Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), and Regional Forecasts, 2019 – 2026”.

List of Key Players Covered in the Report:

• The Coca-Cola Company
• Celsius Holdings, Inc.
• PepsiCo, Inc.
• Glanbia plc
• Nestle S.A.
• Arla Foods amba
• Hearthside Food Solutions LLC
• Tyson Foods, Inc.
• General Mills, Inc.
• Danone S.A.

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According to the World Health Organization (WHO), close to 462 million people are underweight and 52 million children under the age of 5 are suffering from wasting. Moreover, roughly 45% of deaths among children below 5 years of age occur due to under-nutrition. As a result, governments have spurred into action in both developed and developing countries. For instance, in 2019, the UK government made it mandatory to fortify flour with folic acid to prevent occurrence of congenital disabilities in children. Similarly, in July 2019, the Indian government announced distribution of rice fortified with folic acid, Vitamin B12, and iron through the Public Distribution System (PDS). The market for functional foods and beverages, thus, stands to gain from these developments.

The functional food and beverages market report states that the value of this market stood at USD 216.25 million in 2018. Other than this, the report contains the following:

• Detailed segmentation of the market and piece-meal study of the each segment;
• Exhaustive research into the various market drivers and restraints;
• Comprehensive analysis of the regional developments and competitive milieu of the market; and
• Panoramic understanding of the industry outlook and trends shaping the market.

Competitive Landscape

Development of Exciting Products to Stimulate Intense Competition

One of the leading functional food and beverages market trends is the increasing focus of key players on the developing and launching new and exciting products in the market. Not only do these frequent launches help companies solidify their position in the market, but they also periodically realign the overall dynamics of market competition.

Major Segmentation includes:

By Type
• Functional Cereal & Grains
• Functional Fats & Oils
• Functional Dairy Products
• Functional Bakery Products
• Other Functional/Fortified Foods
By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others
By Region

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An Overview of the Impact of COVID-19 on this Market:

The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.

We are taking continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.

Market Driver

High Nutritional Value of Functional Foods to Spike Uptake

The popularity of fortified food and beverages has been steadily climbing in recent years, mainly due to the hectic and unhealthy lifestyles people are leading in urban areas. As a result, there is a growing demand for nutrition-rich food and beverage items fueled by rising health and wellness concerns. Functional foods have emerged as an attractive option for many consumers, given their wide-ranging and long-term benefits.

For example, functional foods and beverages fortified with omega-3 fatty acids can boost brain function, secure heart health, and reduce inflammation. The benefits of functional foods are not limited to just chronic and lifestyle-based disorders; they have proven efficacy in tackling the effects of under-nourishment too. For example, the National Institutes of Health reported that the introduction of wheat flour fortified with iron in Jordan led to 50% reduction in the incidence of iron deficiency anemia among children.

Regional Analysis

Evolving Lifestyles in Asia-Pacific to Aid the Region Register Impressive CAGR

Asia-Pacific is slated to dominate the functional food and beverages market share and grow at a CAGR of 9.20% during the forecast period. The central reason for this rise is the rapidly changing lifestyles of people that are increasing the prevalence of chronic conditions in the region. An example of this is the increasing consumption of fast or “junk” food. Thus, there is a surging demand for nutritional foods as people are getting more health conscious, especially in India. In addition to foodstuffs, there is also a high demand for functional hydration, particularly in tropical countries where water loss from the body is high. After Asia-Pacific, North America is expected to be the second-largest region for this market, anticipated to register a CAGR of 7.06% in the forthcoming years.

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