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14.9% Growth Rate for Multi-Touch Marketing Attribution Software Market | New Technology and Advancements to watch out for 2023
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The Global Multi-Touch Marketing Attribution Software Market size is expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. This report spread across 122 Pages, Profiling 10 Companies and Supported with 61 Tables and 28 figures are now available in this research.
Top Key Players Profiled in the Multi-Touch Marketing Attribution Software Market:
• Adobe (US)
• SAP (Germany)
• Visual IQ (US)
• Oracle (US)
• Neustar (US)
• LeadsRx (US)
• LeanData (US)
• Merkle (US)
• Roivenue (Czech Republic)
• C3 Metrics (US)
• AppsFlyer (US)
• Equifax (US)
• Windsor.ai (Switzerland)
• Manthan (India)
• Oribi (Israel)
Marketers use the multi-touch marketing attribution solution for measuring the effectiveness of their marketing campaigns. Multi-touch marketing attribution enables marketers to gain a comprehensive understanding of the customer journey across touch points. The vendors in the market offer the multi-touch marketing attribution solution as a standalone software or integrated with comprehensive marketing solutions to provide an advanced feature.
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In the multi-touch marketing attribution software market, the cloud deployment type segment is expected to grow at a higher CAGR during the forecast period.The cloud-based deployment type segment permits users to access the software from anywhere or any device, such as personal computers, laptops, and mobiles. The cloud deployment type offers easy deployment options, minimum costs, easy upgrade ability and accessibility, and no initial capital outlay for purchasing the software.
Breakdown of primary participants’ profile:
• By company type: Tier 1 – 38%, Tier 2 – 42%, and Tier 3 – 20%
• By Designation: C-level – 40%, D-level – 35%, and Others – 25%
• By Region: North America – 35%, Europe – 27%, APAC– 23%, MEA – 10%,andLatin America– 5%
Competitive Landscape of Multi-Touch Marketing Attribution Software Market:
1 Overview
2 Competitive Scenario
2.1 Product/Service/Solution Launches and Enhancements
2.2 Business Expansions
2.3 Acquisitions
2.4 Partnerships, Agreement, and Collaborations
3 Competitive Leadership Mapping
3.1 Visionary Leaders
3.2 Dynamic Differentiators
3.3 Innovators
3.4 Emerging Companies
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Reason to access this Report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall multi-touch marketing attribution software market and the sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies.
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