SPORTS & FITNESS MARKET SEGMENTATION BY QUALITATIVE AND QUANTITATIVE RESEARCH INCORPORATING IMPACT OF ECONOMIC AND NON-ECONOMIC ASPECTS BY 2027

Fitness apps are gaining high adoption among individuals seeking a healthy lifestyle. Mobile apps are available in both free and paid versions, where paid apps require one-time payment during the installation. Due to limited budget and time, every fitness-conscious individual cannot afford membership in fitness centers or health clubs. The easy availability of cost-effective apps has led to the growth of the global sports and fitness apps market.

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Some of the key players operating in the global sports and fitness apps market include ASICS Digital (The ASICS Run keeper), Inc., Azumio Inc., Fitbit Inc., Freeletics, Garmin Ltd., Jefit Inc., Nike Inc., Polar Electro, Runtastic GmbH, Under Armour Inc., Wahoo Fitness, and others.

Global sports and fitness apps market is segmented on the basis of application as health monitoring and activity tracking and monitoring. With the significant increase in the global mobile application market, vendors are increasingly focusing on developing mobile applications that will cater to the needs of customers. Millions of smartphone users use sports and fitness apps to monitor their activities. Yoga instructor, meditation, and workout class apps are gaining traction in the market. Hence, this segment will boost the overall growth of the global sports and fitness apps market.

North America is expected to be one of the largest contributors in the global sports and fitness apps market, owing to the change in lifestyle of people and increasing health awareness. Increasing consumption of fast food and high prevalence of diseases such as cardiovascular disease among the geriatric population are the major factors that are expected to boost demand for sports and fitness apps in this region. For instance, according to the American Heart Association 2018, around 2,300 Americans die of cardiovascular disease each day, an average of 1 death every 38 seconds. Therefore, in order to monitor heart rate, there is a rise in the adoption of fitness apps among individuals in this region, which helps to grow this market positively.

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Technology integration in wearable devices is also expected to boost the market growth. Mobile apps can be integrated with fitness trackers and smartwatch that offer various benefits such as activity tracking and distance measurement with the help of GPS technology. This trend is attributed to the use of wearable devices such as fitness bands and smartwatch that encourage individuals to track their daily exercises and monitor weight. Therefore, increasing the use of wearable devices and smartphones is expected to bolster the growth of the global sports and fitness apps market.

Sports and fitness apps have become an integral part of the daily lives of millions of mobile users, allowing them to use smartphones to do everything related to the sports and fitness of individuals.

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