goFLUENT enters the mobile learning market with its e-learning English iPhone application

goFLUENT, a leading provider of business English via distance learning, has demonstrated its credentials as an innovative player in the mobile learning sector by launching its Business English Training iPhone App. This App, which has been approved by Apple and is now available on Apple’s App Store, is the mobile version of its e-learning portal for iPhone, iPad and iPod touch users.

Christophe Ferrandou, CEO of goFLUENT, commented: “With more smartphones being sold every three months than computers, mobile learning is not only growing in popularity but it’s beginning to overtake other forms of e-learning as the most popular technology-delivered learning mechanism.

“Learning & development departments in large organisations need to offer their employees a mobile learning solution that’s far more than merely using a browser on a mobile phone. Through this delivery technology, they’re looking for a new approach to learning.

“Mobile learning can offer great value to learners because it can connect employees to the knowledge and expertise they need, when and where they need it.”

“The launch of our m-learning iPhone App is another giant leap for goFLUENT into the world of mobile learning - notably with the best business resources for learning English for today’s businessperson,” added Robert de Ocampo, Marketing Director of goFLUENT.

“This will not only allow students even further flexibility to learn as and when they want to but it will also enable them to use our learning materials as performance support tools too – to provide linguistic reminders as and when they need it.”

The new goFLUENT mobile app for iPhones includes regularly updated news videos relating to, among others: Economics, Energy, Finance, Healthcare, Lifestyle and Technology.

As with all other goFLUENT English language learning materials, these videos are used as tools to help students learn English. goFLUENT does this by:
• Assigning each video a ‘level’, corresponding to the content’s degree of difficulty for those learning English
• Providing subtitles to the videos, in order to aid comprehension for the students
• Creating a vocabulary list, highlighting and defining difficult words in the video
• Highlighting a grammar point used in the video ,to help learners review useful grammar rules
• Providing a quiz to help learners check their comprehension of the video – particularly of the main ideas contained in the video, along with some selected words which are intended to help students build their vocabulary of English.

The application can be downloaded on Apple’s App Store: http://itunes.apple.com/us/app/gofluent-elearning/id484994915?ls=1&mt=8

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About goFLUENT (http://www.gofluent.com)

goFLUENT offers English distance training combing eLearning, telephone lessons and written practice solutions. Each year, goFLUENT assists more than 60,000 employees in over 2,000 companies across the word to enable them to perform better in their international relations. goFLUENT is present in ten countries and has 560 employees – of which 400 are trainers. NTT Communications (NTT Group) holds 30% of shares in the company.

goFLUENT Group S.A.
Rue de l'Arquebuse, 14, 1204 Geneva, Switzerland
Tel: +41 (0)22 311 10 01; Web: http://www.gofluent.com
Contact: Robert de Ocampo, +33 (1) 72 71 83 31; rdeocampo@gofluent.com
PR contact: Bob Little, Bob Little Press & PR, +44 (0)1727 860405; bob.little@boblittlepr.com

This release was published on openPR.