Increasing soap demand during COVID-19 to bolster soap noodles market share | | By key players Raj Industries, Goorej, Kurnia Sari Utama, Levant soap, RUBIA INDUSTRIES LIMITED

When it comes to hygiene and proper sanitation, soaps and detergents stand as an ideal component for the same. The history of soaps can be traced back to 2800 B.C.; ancient Babylonians were deemed to be a part of its discovery. However, it only perfected by Arabic chemists in the seventh century. Since then, the recipe of soap production has largely remained unchanged. In recent times, soap noodles have come to gain exceptional traction, and they play an important part in production of these soaps. Therefore, it is overt that massive soap demand is expected to proliferate the need for soap noodles globally in the upcoming years.

Soap noodles are generally sodium salt of fatty acids either extracted from animals fats or vegetable oil. Some of the major applications that the ingredient includes toiletries, soaps for laundry, and other multi-purpose products. Soap noodles also vary in color from yellow to white. As per reports, soap noodles market has been undergoing tremendous transformations and upgradations lately, eventually bolstering the expansion of the business space.

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This growth can be attributed to the recent advancements in the market by several manufacturers. For instance, A UK based specialty ingredients firm- Stephenson on 2019 announced the launch of its ‘groundbreaking new soap noodle’- Syndopal. According to official sources, the newly introduced addition is considered to be ultra-mild, 5.5 pH base, and soap free noodle that taps into trends around the balanced pH and soap free formulation.

This strategic move is expected to bolster both the company’s stance as well as soap noodles market position in the overall bulk and specialty chemicals industry over the forthcoming years, also promoting other industry behemoths to come up with similar and more innovative solutions in the field.

Given that soaps are an intrinsic need for the maintenance of proper hygiene, their elevating demand during COVID-19 health crisis is expected to boost the soap noodles market over the forecast period. The dreaded coronavirus has raised significant concerns amongst people which resulted into a dramatic rise in the soap demand.

According to Economic Times, India, it was observed that prolific rise in soaps had kept various companies on toes to fulfill the surging requirements. In this regard, a consumer health and hygiene brand- RB- which is highly acclaimed for its Dettol brand- was seen ramping up the soap production to meet sudden spike in demand post the coronavirus outbreak.

Despite stringent enforcement of lockdown in wake of the COVID-19 situation in March, the company kept working under all precautionary measures to step up its manufacturing activities, thus accelerating the demand for soap noodles.

Given these efforts and initiatives around the clock during COVID-19 pandemic, the soap noodles market is set to enter a revolutionary phase in the upcoming years.

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Unveiling soap noodles market trends across Asia Pacific

Touted to be of utmost significance in personal care segment, soap bars have acquired a significant stake in the niche market owing to the skyrocketing demand for these during worst-case scenarios like the COVID-19. The demand for bar soaps is also constantly increasing in the region due to expanding population and high economic affluence of people across the region. What more has been driving the demand for soap noodles is the increased feasibility of vegetable oil in APAC.

It has been recorded that China has emerged as an investment bed for APAC soap noodles market perhaps attributing to the mounting investments in the retail sector development. This has brought about a significant change in the availability of consumer goods.

In fact, according to IBEF, India stands as the fifth largest destination for retail space in the world and is anticipated to record a valuation of USD 1250 billion by the end of 2025.

Penetration of liquid soaps across high income countries to impede the market growth

Increased use of liquid soaps across various developed economies has brought about a sluggish growth in the overall soap noodles market lately. Reports suggest that a person, on an average, uses over 1 L or 15 mL of liquid shower gel per shower. This is likely to bring down the demand for soap bars globally. However, what has been keeping the demand for these soaps up straight is its cost compared to liquid soaps. This would for sure potentially impel the market statistics over the foreseeable time frame.

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