Anti-Counterfeit Packaging Market | Key players operating in the market include Avery Dennison, CCL Industries Inc., 3M Company, DuPont, Zebra Technologies Corporation

According to recent market research "Anti-counterfeit Packaging Market by Technology (Mass Encoding, RFID, Tamper Evidence, Hologram, Forensic Markers), by End-use Industry ( Food & beverage, Pharmaceuticals, Electrical & Electronics, Automotive, Luxury goods, Apparel & Footwear), and region – Global Forecast to 2025", The global anti-counterfet packaging market size is projected to grow from USD 106.3 billion in 2020 to USD 188.2 billion by 2025, at a CAGR of 12.09% from 2020 to 2025. The market is driven by factors such as strong growth in the demand from the food & beverage and pharmaceutical & healthcare sectors. The growing pharmaceutical & healthcare industry and rise in counterfeit products in the market are the major drivers of the anti-counterfeit packaging market.

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The pharmaceutical segment is estimated to be the fastest-growing segment during the forecast period (2020–2025).The industry is expected to witness high growth on account of increasing concerns regarding the dilution of brand identity by the leading manufacturers across the globe. In addition, rising technological innovation for the production of highly secure packaging for use in pharmaceutical industries is expected to drive growth over the forecast period.

Mass encoding, by technology, accounted for the most significant demand for anti-counterfeit packaging in 2019, in terms of volume. This dominant market position is attributed to the boost in demand for anti-counterfeit packaging solutions across the end-use industry. Encoded products need the support of software solutions, which permit product tracking through the various nodes in the logistics and supply chain management operations. Barcode, digital mass serialization, and digital mass encryption are the various options used for mass encoding the market for linerless labels has also experienced a rise in its demand.

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The anti-counterfeit packaging market is growing rapidly in accordance with the growth in the end-use sector of the packaging market, globally. Factors such as increasing awareness of anti-counterfeiting solutions in the pharmaceutical & healthcare sector and growing demand for packed food & beverage products have largely contributed to the growth of the anti-counterfeit packaging market. The anti-counterfeit packaging market is classified on the basis of technology, end-use sector, and region. It has experienced continuous progress with regard to technological advances and innovations in the packaging industry coupled with growing counterfeiting activities around the world. According to MarketsandMarkets, the global market for anti-counterfeit packaging, in terms of value, is projected to reach USD 188.2 billion by 2025, at a CAGR of 12.09%.

The anti-counterfeit packaging market has been dominated by large players, such as the Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), and Zebra Technologies Corporation (US). The other players in the market are SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US). These players have adopted various growth strategies, such as expansions, investments, new product developments, and acquisitions, to increase their market shares and enhance their product portfolios.

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Avery Dennison Corporation (US) held the leading position in the global anti-counterfeit packaging market in 2018. The company has maintained its leadership position through its strong distribution network cross Asia Pacific, Europe, the Americas, and emerging markets. Avery Dennison Corporation is among the leading manufacturers of anti-counterfeit packaging for many of the markets it serves. It has adopted new product launches as its key strategy to capture the market. In March 2020, Avery Dennison announced an investment of USD 35 million in the coating technology in order to expand its Fasson Roll North America.

CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In March 2020, CCL Industries Inc. acquired Flexpol Sp. Z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is expected to enhance the existing capabilities of the company to serve the label industry in the European region. It helped CCL Industries to expand its geographical reach, for seizing new projects, strengthen its product & service portfolio, and cater to the untapped markets.

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