Search Engine Optimization Services Market 2020-2030 | Top Players WEBFX, SEOimage.com, Moz, Inc., The SEO Works Limited, WordStream | Covid 19 Implications And Growth

Search Engine Optimization Services Market: Covid 19 Implications And Growth - By Type Of Entity (Agencies, Freelancers), By End Use Industry (Professional Services, It Services, Ecommerce, Hospitality, Recreation, Real Estate And Other), By Key Players, And By Region, Opportunities And Strategies – Global Forecast To 2035 By The Business Research Company

The global search engine optimization services market reached a value of nearly $43.3 billion in 2019, having grown at a compound annual growth rate (CAGR) of 19.0% since 2015, and is expected to grow at a CAGR 18.7% to nearly $86.0 billion by 2023.

The key drivers of the search engine optimization services market include:-
Growth In Digital Media Consumption:
Globally, the consumption of media in digital format is increasing rapidly. Consumers are showing a preference for digital media rather than traditional forms of media which include TV, print press, and radio. Better communication networks, geographical coverage and introduction of 4G and 5G technologies have driven the growth in digital media. Mobile data and broadband plans have become more affordable. This has resulted in greater internet accessibility, thereby increasing the total amount of time spent by people on smartphones, leading to a radical change in digital content consumption methods. This rise in digital media consumption coupled with the need to understand a users’ search intent is providing significant opportunities to search engine optimization service providers.

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The search engine optimization services market is segmented by type of entity, by end-user and by geography.
By Type Of Entity - The search engine optimization services market can be segmented by type of entity into
a) Agencies
b) Freelancers
The agencies market was the largest segment of the search engine optimization services market, accounting for $35.10 billion or 81.1% of the total market in 2019. Freelancers market is expected to be the fastest-growing segment going forward at a CAGR of 18.8%.

By End User – The search engine optimization services market can be segmented by end user into
a) Professional Services
b) IT Services
c) Ecommerce
d) Hospitality
e) Recreation
f) Real Estate
g) Others
The professional services market was the largest segment of the search engine optimization services market by end use industry, accounting for $18.53 billion or 42.8% of the total market in 2019. The IT services market is expected to be the fastest-growing segment going forward at a CAGR 20.90%.

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By Geography - The search engine optimization services market is segmented into
1.North America
2.Western Europe
3.Asia Pacific
4.Eastern Europe
5.South America
6.Middle East
7.Africa

Some of the major key players involved in search engine optimization services market are
• WEBFX
• SEOimage.com
• Moz, Inc.
• The SEO Works Limited
• WordStream

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