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QR Code Menu Card Is Not A Good Idea

08-18-2020 12:23 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Digi Strategix

QR Code Menu Card Is Not A Good Idea

QR Code Menu Card Is Not A Good Idea

Introduction
QR code menu cards have found their way in very many restaurants as the use of physical menu cards has become a major concern especially during this COVID-19 pandemic. Customers are hesitant to use physical menu cards. Some restaurants have resorted to the use of disposable menus. However, printing disposable menus now and then is not ideal for business due to the increasing costs. It is primarily for this reason that restaurants started embracing the use of contactless QR code menus. However, still this is not a good option for several reasons, including the need to put the QR code on every table either as a sticker or in a tent card which thus occupies some space, and might get dirty due to spilling food. Also, the QR code scanning is not very secure something that could be a major concern for customers. QR code menus might seem like a viable option, but to some extent, they’re not a good option. Restaurants should consider shifting to the digital menu card app which is contactless and does not require QR code scanning, thus it’s safe to use.

Security is a problem
When it comes to customer service, you must ensure the security of your customers’ information. This is not guaranteed with the use of QR code menus. Code can easily be reprinted over a particular marketing material, which could link to malware downloads, malicious websites, and phishing attempts. Restaurants might not really be cautious of the source of code, thus putting customers at risk.
Fraudsters have devised new ways of stealing from gullible consumes. They’re going to the extent of faking the QR codes and obtain money from consumers fraudulently. Once people scan the code, the fraudsters gain access to their crucial financial information and extract money from their accounts within seconds. In certain countries go as far as generating QR code stickers using fake ID and cellphone numbers, which they place in shops and outlets replacing the real QR codes. They then obtain money fraudulently whilst the business owners are unaware.
With the increased use of the QR code menus especially because of the current situation, customers might not give a second thought to what they just scanned.

They occupy space and can easily get dirty
QR code menus might be contactless but they come in the form of a sticker or a tent card which is placed on every table. Therefore, they take up some space and are highly likely to get dirty, which could make scanning the code difficult.

Lower user experience
A QR code menu leads to a website. While a website is just interactive as a mobile app, the user experience is usually lower than that of a mobile app. So, if you want to provide an extraordinary interactive menu experience, investing in a menu app is your best bet.

Conclusion
Restaurant safety and cleanliness are non-negotiable. The use of the QR code menu is great, but they’re not entirely a good option due to the high probability of fraudulent activities where consumers and businesses alike can lose money. They also offer a lower user experience. A digital menu card app is the best way to go since it provides a rich menu experience, it’s easy to navigate and safe to use.

H-14, 198, Mahaganpati Apartments, Shahu College Road, Pune 411009

Digi Strategix is a young and creative Branding + Digital Advertising Company in Pune. It’s a one stop solution for all your digital marketing needs.

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