Computer Keyboards Market Analysis and Forecast 2020: BY Keyplayers Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation,

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Market Overview

A computer keyboard is a primary input device that is used with a personal computer (PC) or a laptop. Similar to a typewriter, keyboard keys have characters engraved or printed on them, with each corresponding to a single written symbol. These keys are marked with alphabetical letters, numbers, symbols, and punctuations to perform different types of functions. An ergonomic computer keyboard is designed with ergonomic considerations, in order to minimize muscle strain and other concerning problems. Few of the keyboards available in the market have a fixed layout, whereas others are movable in nature. Increasing awareness about musculoskeletal disorders (MSDs) and repetitive strain injuries (RSIs) has increased the adoption of ergonomic computer keyboards among small and medium enterprises dealing with several industry verticals such as IT, oil & gas, energy, and communications.
The global computer keyboards market was valued at US$ 5,178.6 Mn in terms of value and expected to grow at a CAGR of 2.3% during the forecast period.

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Competitive Section

Key companies operating in the global computer keyboards market are Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd.

Market Dynamic- Driver

1. Increasing demand for augmented comfort due to repetitive task is expected to drive growth of the global computer keyboards market during the forecast period

Different jobs or tasks involved repetitive motion or uncomfortable posture or positioning of fingers and arms. Such positions and tasks lead to certain amount of strain on muscles and can cause severe damage in the long term. According to research conducted by Kinesis Corporation, typing 60 wpm equates to 18,000 repetitive keystrokes per hour. Moreover, Results of Repetitive Strain Injury (RSI) research suggests that manual labor, constant use of modern services, and office work are the major originators of repetitive strain in the modern world. According to the same source, in Canada alone, around 2.3 million adults are crippled by RSIs or musculoskeletal disorders (MSDs). Hence, these factors are expected to drive the market growth over the forecast period.

2. Advent of low-price high quality products, owing to intense competitive is expected to propel the global computer keyboards market growth over the forecast period

Growing demand for ergonomics in the corporate sector combined various companies manufacturing keyboards focusing on ergonomic keyboards that are expected to support the market growth over the forecast period. Local vendors are providing high-quality, low-price ergonomic products, which has compelled international players to provide similar products, in order to expand their consumer base and gain competitive edge in the market. Hence, such availability of low-price and high quality products is expected to accelerate the market growth in the near future. Some new entrants in this industry include Matias Corporation, Oyster Ergonomics, and Logitech International SA.

Asia Pacific region dominated the global computer keyboards market in 2019, accounting for 31.3% share in terms of volume, followed by Western Europe and Latin America, respectively.

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Market Opportunities

1. Growing advertisement and promotional activities to create awareness regarding ergonomic keyboards is expected to pose lucrative business opportunity

Promotional activities are required, in order to increase awareness regarding ergonomic products. In this, the sales of ergonomic products will be increased in comparison with conventional computer keyboards. Ergonomic keyboards are criticized by certain organizations for advertising it as a product that can avoid typing pain and injuries. According to a study ‘Work: A Journal of Prevention, Assessment & Rehabilitation” (funded by National Institute for Occupational Safety and Health)’, around 80% of participants said that they were pain-free irrespective of the keyboard they used. Hence, strengthening the significance of the ergonomics principle among consumers is expected to pose excellent business opportunity for market player in the near future.

2. Strengthening presence in untapped markets to present major market opportunity during the forecast period

Various organizations in emerging economies are advertising and promoting the use of ergonomic keyboards at their workplaces. This is owing to decreasing absenteeism and number of complaints from employees related to injuries or strain to hands, wrists, and fingers. According Coherent Market Insights’ analysis, Latin America, Asia Pacific and Japan, and Middle East & Africa are expected to account for 17.6% of the total ergonomics keyboards market volume (in terms of units) by 2025. Hence, such factors are expected to provide major market opportunities in the near future.
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Market Trends

1. Advent of innovative ergonomic solutions to accommodate consumer-convenience features is a major trend in the market

Ergonomic keyboards feature interesting aspects such as backlit keys and hot keys. The backlit feature facilitate easier typing in low lighting environment settings, while hot keys option is used to pre-programs or create shortcuts. Many manufacturers are focused on incorporating these features in keyboards, which in turn, is expected to drive the sales of ergonomic keyboards in the near future. For instance, in September 2014, Adesso Inc. introduced ‘Tru-Form 150’ – 3-Colour Illuminated Ergonomic Keyboard. The keyboard offers three qualities – ergonomic design, 3-colour illuminated keys and 2X larger letters – to ensure clarity, and to reduce eye strain when ambient lighting is low.

2. Increasing demand for wireless ergonomic keyboards is another major trend in the market
Demand for wireless keyboards has increased significantly in the recent past, especially among tech consultants. These keyboards provide support to users’ wrists and hands as well as provide relatively better comfort as compared to conventional keyboards. For instance, in August 2013, Microsoft Corporation introduced the Sculpt Ergonomic Wireless Desktop Keyboard.
The basic keyboard computer vertical is accounted for 85.3% in 2019 and is expected to grow at a CAGR of 10.5% during the forecast period.

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