In-app Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025
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Growing accessibility to high-speed internet and the increasing adoption of smartphones and tablets are driving the market for in-app advertising. The rising inclination towards mobile applications has enabled service providers to promote their products through innovative video ads and generate more quality leads. Furthermore, the extensive adoption of social media mobile applications, along with a growing number of online gaming platforms, further bolsters the market growth. In-app advertisers utilize ad space in mobile-based online games for promotional activities while offering rewards, extended game time, and other benefits. Moreover, the deployment of location-based technology to track customers and advertise personalized content about the products and services available nearby, is also impelling market growth.
Breakup by Advertising Type:
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
Breakup by Platform:
Breakup by Application:
• Online Shopping
• Payment and Ticketing
Breakup by Region:
• North America
o United States
• Asia Pacific
o South Korea
o United Kingdom
• Latin America
• Middle East and Africa
Competitive Landscape Key Player:
• Amobee Inc. (Singapore Telecommunications Limited)
• Apple Inc.
• BYYD Inc.
• Chartboost Inc.
• Facebook Inc.
• Flurry Inc. (Verizon Media)
• Google AdMob (Google Inc.)
• InMobi (InMobi Pte Ltd.)
• MoPub Inc. (Twitter)
• One by AOL (AOL)
• Tapjoy Inc.
• Tune Inc.
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