Each chapter contains examples and case studies plus a set of tools to help organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors.
Published by Gower January 2012 Hardback Price £60.00/US$ 114.95
ISBN 978-0-566-08865-0 Available from Gower and Amazon
Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.
Gower Publishing Ltd
Wey Court East
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