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Television Market Next Big Thing | Major Giants- Samsung, Sony, LG, Videocon
Television Market
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The television market currently consists of televisions that cover a wide range of new technologies that go beyond the conventional cathode ray tube (CRT) format. Increasing innovation coupled with lower prices have augmented the penetration of flat-panel display across all income groups in the country.
Usage of television is no longer an urban phenomenon now with penetration of television in more than 99 Mn homes in rural India. TV manufacturers are rapidly adopting marketing of light-emitting diode (LED) TVs as they are sharper, colorful and more detailed, offering higher resolution pictures. With the decreasing trend in the prices of televisions, consumers tend to replace their televisions every five years.
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Market segmentation
Samsung, Sony and LG are the three major television manufacturers that dominates the Indian television market. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, primarily drives consumers buying across all markets.
Key growth factors
o The rapid growth of internet connectivity across the country, especially in tier II and III cities, is giving greater access to online entertainment portals to the tech-savvy generation. Flat-panel displays are extremely popular in urban areas as it occupies significantly less space and power consumption in comparison to CRT monitors.
o Digital influence on broader consumer spending is significant and is growing rapidly. The implementation of the cable digitization mandate further aided by over the top (OTT) services has contributed vastly to the expanding popularity of new age televisions.
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Key Answers Captured in Study are
Which geography would have better demand for product/services?
What strategies of big players help them acquire share in regional market?
Countries that may see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
How feasible is market for long term investment?
What opportunity the country would offer for existing and new players in the Television Market in (LED, LCD, HD, UHD) () market?
Risk side analysis involved with suppliers in specific geography?
What influencing factors driving the demand of Television Market in (LED, LCD, HD, UHD) () near future?
What is the impact analysis of various factors in the Television Market in India (LED, LCD, HD, UHD) () market growth?
What are the recent trends in the regional market and how successful they are?
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Some extract from Table of Contents
• Overview of Television Market in India (LED, LCD, HD, UHD) () Market
• Television Market in (LED, LCD, HD, UHD) () Size (Sales Volume) Comparison by Type (2019-2025)
• Television Market in (LED, LCD, HD, UHD) () Size (Consumption) and Market Share Comparison by Application (2019-2025)
• Television Market in (LED, LCD, HD, UHD) () Size (Value) Comparison by Region (2019-2025)
• Television Market in (LED, LCD, HD, UHD) () Sales, Revenue and Growth Rate (2019-2025)
• Television Market in (LED, LCD, HD, UHD) () Competitive Situation and Trends
• Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type
• Analyze competitors, including all important parameters of Television Market in (LED, LCD, HD, UHD) ()
• Television Market in India (LED, LCD, HD, UHD) () Manufacturing Cost Analysis
• Marketing Strategy Analysis, Research Conclusions
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HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.
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