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7 Facts About Growth Hacking | UpGrowth

Growth hacking strategies can get you closer to your target audience and promise a higher return on investment (ROI).

• Attract New Users
With a well-devised strategy focused solely on growth, you will be able to attract new users interested in your offerings in a cost-effective and resource-efficient manner.

• Boost Conversions
With their experience and expertise, the dedicated growth engineers at Upgrowth help identify novel ways of adding new users to your base of existing users.

• Engagement Increases Retention
By becoming able to explore new avenues for promoting user engagement, you keep your customers loyal to your brand so that they keep coming back to you.

• Delight User
Creativity is the forte of a growth hacker. By making you privy to creative content ideas, your social media and company blog posts are served just the way your customers like it.

Here’s how you can benefit by availing these services from Upgrowth @ https://www.upgrowth.in/services/growth-hacking/

If you work in a startup or run a business, chances are, you have come across the term “growth hacking.” It was coined by Sean Ellis in 2010 when he was trying to come up with a word for the kind of work he was doing to help startups: achieving accelerated growth with limited resources in a short span of time. So what constitutes growth hacking? How does it differ from traditional marketing? What are some tactics to employ? And how will your business benefit from it? We’re answering some of those questions in the list below.


1. Growth Hacking And Marketing Are Not The Same
Though there is some overlap to their functions, marketing and growth hacking are not the same. Both marketers and growth hackers work to acquire and retain customers, but growth hacking goes far beyond selling: theirs is a more holistic approach that embraces overall business growth using everything from creative marketing strategies to product development.

2. Data & Innovation Are Key
Data is at the core of what growth hackers do. Everything needs to be measurable, scalable, trackable, and easy to calculate. Growth hackers look for small and powerful “hacks” – tips and tricks that are high on potential and low on cost. Thanks to technology, all these strategies can be evaluated and growth hackers can zero in on what is driving conversions, run A/B tests to track what isn’t working, and choose the most effective way forward. Since growth hackers must work within modest budgets, they often employ innovative approaches to achieve their targets.

3. Product Market Fit – The Foundation Of Growth
Unlike marketers who receive a finished product and are tasked with selling it, growth hackers often get involved in the product development stage itself, testing and improving the product to fit the needs of the consumer. They focus on what the customer is looking for, addressing their pain points, and working to create the ideal product-market fit, instead of just trying to create a market for a finished product. This product-market fit is the foundation of growth.

4. Content Marketing Is An Important Part Of Growth Hacking
Inbound marketing is an important part of growth – you are putting content out there that will help you get found by the right target audience. Content marketing is an effective way to spread the word about your product or service at a relatively low cost. This could be anything from a blog on your own business website to authored articles on platforms like Medium to guest posting on other blogs.

5. Businesses With Blogs Receive More Backlinks
So here’s the data: businesses with blogs receive more backlinks, giving your site a better chance of getting found on the web. In fact, a website with a separate blog section receives 97% more backlinks. A blog boosts website traffic, brand positioning, and is an efficient way to engage the customer. Be sure to make your blog SEO-friendly and most importantly, keep it consistent! Consistency is key. The more regular you are with your posts, the better it is for ranking and discovery.

6. SEO & Organic Search Can’t Be Ignored
Great content isn’t enough: that content needs to be optimized for search engines. Did you know that over 40,000 searches are generated every second on Google? That’s a LOT of potential eyeballs on your business that could turn into paying customers. In order to be found by the right audience, your website needs to have the right keywords and phrases. Optimize your website for a strong online presence.

7. But SEM Pays Rich Dividends Too
Having said that, keep in mind that SEM or search engine marketing can still generate a decent amount of revenue within a (relatively) short span of time. With SEM, you can make a more precise, targeted effort designed around a narrow group of people who will most likely have a greater interest in your product or service.

UpGrowth - Growth Hacking & Digital Marketing Agency

Address: 1, Ratnali Housing Society, BMCC Road, Pune, opposite Firodiya Hostel, Pune, Maharashtra 411005, India

Phone: +91 97663 34689

UpGrowth is a growth hacking marketing company that enables fledgling, as well as, established businesses to achieve rapid and sustainable growth. Our growth strategies include a unique blend of proven marketing concepts, digital and social campaigns, and product tweaks that not only increase traffic but also improve conversion and retention rates through better customer engagement.

Get in touch to propel your growth in 2020.

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