Premium Beer Market Report Market 2020 Analysis by Global Manufacturers – Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg Group, China Resources Beer Limited, Diageo PLC and Asahi Group Holdings, Ltd

The Premium Beer Market Report Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The global premium beer market value is forecasted to reach US$55.86 billion in 2024, growing at a CAGR of 4.2%, for the period spanning from 2019 to 2024.

The factors such as booming travel and tourism industry, accelerating economic growth, rapid urbanization, growing online liquor sales, rising bar and cafe outlets, growing influence of western culture in developing economies and peer influence on youngsters are expected to drive the market. However, growth of the industry would be challenged by rising demand for fruit juices, seasonality, retail consolidations and high competitive pressure. A few notable trends include growing craft beer consumption, increasing adoption of automated brewing machines and rising low-alcohol volume beverages demand in developed countries.

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The report presents the market competitive landscape and a corresponding detailed analysis of the major vendor/key players in the market. Top Companies in the Global Premium Beer Market Report Market: Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg Group, China Resources Beer Limited, Diageo PLC and Asahi Group Holdings, Ltd and others.

Industry News:

Amsterdam, 8 April 2020 – Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) today issued the following statement.

With the spread of the Covid-19 crisis to all geographies, multiple countries have taken far-reaching containment measures such as restrictions of movement for populations and outlet closures, sometimes combined with the mandatory lockdown of production facilities. This constitutes a major negative macro-economic development and as such it is having a significant impact on HEINEKEN’s markets and on its business in 2020.

In these very trying times, HEINEKEN’s priority is to ensure the health and welfare of its employees, customers, and business partners. All HEINEKEN teams are mobilised to enable the company to face this unprecedented crisis in the best possible way, and to protect the long-term potential of its brands and businesses.

For the first quarter of 2020, HEINEKEN expects to announce a total consolidated volume decrease of around -4% organically with beer volume around -2%. The impact is expected to worsen in the second quarter. HEINEKEN has entered the crisis with a strong balance sheet as well as undrawn committed credit facilities and has successfully secured additional financing on the debt capital market in recent weeks. HEINEKEN will provide more information on its mitigating actions in its 2020 first quarter trading update on 22 April. In any case, the lack of visibility on the end date of the Covid-19 pandemic and the duration of its impact on the economy leads HEINEKEN to withdraw all guidance for 2020.

01.07.20: Tuborg Open returns with The Chainsmokers to help fans across the world discover exciting new music

Danish beer brand Tuborg has announced the return of its Tuborg Open campaign for the fourth year running and will be teaming up with Grammy Award-winning artists The Chainsmokers to bring new music to fans around the world. The Chainsmokers, who are among the world’s hottest recording artists, are working with Tuborg Open to make ‘music discovery’ more fun and enjoyable than ever-before by inviting fans from across the globe to join the campaign alongside some of the biggest and best music stars in Europe and Asia. The campaign will see artists from Bosnia, Bulgaria, China, Nepal, Serbia and Uzbekistan creating brand new music using the unforgettable beat from “Hope”, a Chainsmokers’ track from the album “Sick Boy” that has accumulated over 1 billion worldwide streams to date.

HONG KONG/SHANGHAI (Reuters) - Heineken (HEIN.AS) is taking a $3.1 billion stake in the parent of China Resources Beer (0291.HK), China’s top brewer, to tap a growing thirst for premium brands in the world’s biggest beer market.

The world’s No. 2 brewer will take a 40 percent holding in CRH Beer, giving it a strong distribution network in China and greater access to a market it has so far found tough to crack. For CR Beer, the maker of the locally popular Snow beer, the deal is a way to get into the foreign-dominated premium sector at a time when Chinese demand for lower-end brands is waning. “This (deal) will help accelerate CR Beer’s Snow beer high-end strategy and achieve its goal to take a leading position in the premium market within 5-10 years,” CR Beer’s Chief Executive Hou Xiaohai told reporters on a call on Friday.

Market Overview:

There are two key premium beer distribution channels i.e. on-trade/on-premise (On-trade premium beer distribution channels are bars, restaurants, clubs, hotels, etc. Product sales strategy varies with type of beer product including tastings, gifts offerings, competitions, price reductions and free drinks offerings) and off-trade/off-premise (The off-trade premium beer distribution channels includes retail outlets i.e. hypermarkets, supermarkets, convenience stores, wines & spirits shops, mini-markets, kiosks etc.)

The fastest growing regional market is Europe due to rising demand for craft beer in Germany and France, increasing penetration of online high-end beer delivering companies in the U.K. and growing adoption of multiple sales channels by domestic manufacturers.

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Regional Analysis For Premium Beer Market Report Market:

For comprehensive understanding of market dynamics, the global Premium Beer Market Report market is analyzed across key geographies namely:
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Each of these regions is analyzed on basis of market findings across major countries in these regions for a macro-level understanding of the market.

Premium Beer Market Report Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger and acquisitions along with trending innovation and business policies are reviewed in the report. The report contains basic, secondary and advanced information pertaining to the Market global status and trend, market size, share, growth, trends analysis, segment and forecasts from 2020–2026.

Following are major Table of Content of Premium Beer Market Report Market:

- Global Market Overview, Drivers, Restraints and Opportunities, Segmentation overview
- Global Market competition by top Players
- Analysis by Regions
- Consumption by Regions
- Consumption, By Types, Revenue and Market share by Types
- Consumption, By Applications, Market share (%) and Growth Rate by Applications
- Complete profiling and analysis of Players
- Industrial Chain, Sourcing Strategy and Downstream Buyers
- Marketing Strategy Analysis, Distributors/Traders
- Global Market Effect Factors Analysis
- Global Market Forecast
- Global Market Research Findings and Conclusion, Appendix, methodology and data source

Finally, all aspects of the Global Market are quantitatively as well qualitatively assessed to study the Global as well as regional market comparatively. This market study presents critical information and factual data about the market providing an overall statistical study of this market on the basis of market drivers, limitations and its future prospects. The report supplies the international economic competition with the assistance of Porter’s Five Forces Analysis and SWOT Analysis.

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How we have factored the effect of Covid-19 in our report:

All the reports that we list have been tracking the impact of COVID-19. Both upstream and downstream of the entire supply chain has been accounted for while doing this. Also, where possible, we will provide an additional COVID-19 update supplement/report to the report in Q3, please check for with the sales team.

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