Eye Makeup Market Analysis and Forecast 2020: By Keyplayers Procter & Gamble, Corporation, L'Oréal S.A., Shiseido Company, Limited

Different types of eye makeup products such as mascara, eye shadow, eye liner, and pencils are manufactured in variety of shades and grades, which are used to enhance the appearance of the eye and to accentuate the beauty of the eye. Growing demand for eye makeup products among working women population is a major factors driving the market growth.

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Leading online stores such as Amazon, provides consumers a wide range of branded products such as mascaras, eye liners, and others at lower prices and discounts with easy accessibility. Additionally, increasing penetration of social media such as Facebook, Instagram, Twitter, and other fashion blogs is further creating awareness about the latest makeup trends, which is further propelling growth of the market. For instance, according to the Malaysian export authorities, Malaysia has a population of 31 million, of which 22 million are internet users and out of which 68% are online shoppers.

Market Dynamics:

Factors such as rapid adoption of eye makeup products in order to enhance appearance, favorable growth of cosmetics market with 35% share in Asia Pacific and 24% share in Europe coupled with increasing demand for natural cosmetics are driving growth of the global eye makeup market. Moreover, increasing number of working women globally is creating a conducive environment for growth of the market over the forecast period.

Eye Makeup Market - Market Taxonomy:

On the basis of product type:

Mascara
Eye Shadow
Eye Liner
Eye Pencil
Others

On the basis of application:

Sweat Proof Makeup
Smudge Free Makeup
Mineral Makeup
Others

On the basis of distribution channel:

Hypermarkets
Supermarkets
Convenience Stores
Specialty Stores
Online Stores
Others

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Leading Players:

Key players operating in global eye makeup market include Procter & Gamble, Corporation, L'Oréal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies Inc.

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