Press release
Smart Advertising Market Size 2020-2028 Covid-19 Updates With Key Players: Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media (UK) Limited, JCDecaux Group
QMI
The Global Smart Advertising Market is predicted to register a gigantic CAGR of 19.4% and will exceed USD 2 Billion by 2028. The potential of smart advertising to deliver highly customized multimedia content to focus on customers is a key factor anticipated to drive market growth over the forecast period. Furthermore, the increasing consumption of digital media as compared to standard printed billboards and posters by the buyer has led to an increased demand for smart advertising.
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The growth of high-speed broadband and wireless 4G and 5G internet connectivity has enabled Digital out Of Home (DOOH) media companies to stream high-resolution, customized, and hypermedia content to consumers through digital posters and billboards. Technological advancements like Bluetooth Low Energy (BLE) beacons and geofencing have enabled DOOH advertising companies to supply personalization and tracking functionalities to advertisers. Aside from content personalization, the immersive experience offered by high-resolution digital displays has been successful in increasing customer engagement and stimulating purchase desire. Within the current visually-cluttered digital environment, smart advertising has enabled companies to develop an ingenious, innovative, and improved DOOH advertising strategy employing a network of digital displays, digital posters, and interactive kiosks.
Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
Lamar Advertising Company
OUTFRONT Media Inc.
CIVIQ Smartscapes
Clear Channel Outdoor Holdings, Inc.
Exterion Media (UK) Limited
JCDecaux Group
Include Ltd.
Intersection
IKE Smart City
Changing Environments Inc.
Captivate
Key Market Trends:
The hardware segment is anticipated to emerge as the fastest-growing segment over the forecast period. This will be attributed to the increasing deployment of digital billboards, digital posters, and interactive kiosks at public places like airports, stations, and highways.
The Asia Pacific regional smart advertising market is predicted to register the very best CAGR over the forecast period. This will be attributed to the high expenditure on marketing by multinational companies that are striving to determine a robust presence within the emerging economies of India and China.
Implementation of DOOH to boost Smart Advertising
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An Overview of the Market
The report offers insights on the global market
The recent market developments are scrutinized to project latest trends along with growth rate projections
Deeper understanding of the competitive landscape of the major companies operating in the market
New Opportunities and challenges for the global market
Study of innovation and technological advancements in the industry
Analysts have comprehensively examined the market with extensive research based on deep understanding of the market with broad analysis. The global market has been classified into numerous segments along with regional analysis to offer understandings on present and eventual growth trajectories.
Key players functioning in the global market are OUTFRONT Media Inc., Lamar Advertising Company, CIVIQ Smartscapes, Exterion Media (UK) Limited, Clear Channel Outdoor Holdings, Inc., JCDecaux Group, Intersection, Include Ltd., IKE Smart City, Captivate, Changing Environments Inc. These market players are engaged in developing innovative solutions to enhance the adoption of DOOH and smart advertising by corporates worldwide.
For example, in 2018, JCDecaux Group launched the Viewed Impressions for Out Of Home (VIOOH), a worldwide platform to enable programmatic trading of DOOH advertising. VIOOH offers clients to personalize the advertising content for time, specific locations supported geolocation, day, events, promotions, and employing a custom-built Content Management System (CMS).
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Market Segmentation:
By Component
Hardware
Software
Services
By End-Use
Corporate
Government
Education
Food and Beverage
Others
By Product
Interactive Kiosk
Digital Billboard
Digital Poster
Others
By Region:
North America Smart Advertising Market
By Country (US, Canada, Mexico)
By Component
By End-Use
By Product
Europe Smart Advertising Market
By Country (Germany, Russia, UK, France, Italy, Spain, Rest of Europe)
By Component
By End-Use
By Product
Asia Pacific Smart Advertising Market
By Country (China, Japan, India, South Korea, Australia, Rest of Asia Pacific)
By Component
By End-Use
By Product
Middle East & Africa Smart Advertising Market
By Country (UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa)
By Component
By End-Use
By Product
Rest of the World Smart Advertising Market
By Country (Brazil, Argentina, Colombia, Rest of South America)
By Component
By End-Use
By Product
Reasons to Buy This Report:
Market size estimation of the Smart Advertising market on a regional and global basis
Unique research Usage for market size estimation and forecast
Profiling of major companies operating in the market with key developments
Broad scope to cover all the possible segments helping every stakeholder in the market
Customization:
We provide customization of the study to meet specific requirements:
By Segment
By Sub-segment
By Region/Country
Contact:
Quince Market Insights
Office No- A109
Pune, Maharashtra 411028
Phone: APAC +91 706 672 4848 / US +1 208 405 2835 / UK +44 1444 39 0986
Email: sales@quincemarketinsights.com
Web: www.quincemarketinsights.com
ABOUT US:
QMI has the most comprehensive collection of market research products and services available on the web. We deliver reports from virtually all major publications and refresh our list regularly to provide you with immediate online access to the world's most extensive and up-to-date archive of professional insights into global markets, companies, goods, and patterns.
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