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After A Decade Of Email Marketing B2B Companies Need A New Approach

02-10-2012 06:57 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Engago Technologies Ltd.

LEADS Explorer

LEADS Explorer

Email marketing has been around successfully for over a decade, but now the efficiency is declining as people in companies no longer take advice. They want to investigate them selves.

London, 10 February 2012 - In order to offer B2B companies a new marketing method instead of the waning email marketing, LEADSExplorer allows exploiting the almost untouched potential of the website as less than 3% of the visitors will contact.

Email marketing has had its’ time as people are no longer interested in all the emails they receive trying to sell products and services at the wrong moments for the wrong reasons.
Even the best sales pitch can only be effective if it is timely: when people or companies have a problem or are looking for an alternative.
The chance of addressing to the right person in the right company at the right time proposing the right solution is really minimal.
On the other hand people are experienced enough to search for their solutions on the Internet on forums, social media and company websites. They will visit your website when you propose a solution for their problem or if it fits as an alternative.
In this way your marketing and salesmen are on the sidelines waiting to be contacted.

LEADSExplorer allows being within the action by knowing which companies are visiting the website, their interest in products and level of interest.
- For marketing it is possible to send nurturing appropriate to-the–point emails to the visiting companies.
- For salesmen it is possible to contact or call the companies visiting having on the matters and solutions needed to solve their problems.

LEADSExplorer allows for timely sending emails or cold calling and proposing the required product or solution to companies that are interested. This web service reveals the companies visiting the website, identifying the required product and the level of interest in that product.
More information can be found on the LEADSExplorer website (LEADSExplorer dot com)

About Engago Technologies Ltd.
Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.
This a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.

Engago Technologies Ltd.
48 High Street - Haslemere - GU27 2LA Surrey
Tel: +44 (0)208 242 4943 www.engago.com
Contact: Scott Donovn info@leadsexplorer.com
Presscontact : Scott Donovn info@leadsexplorer.com

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