Coronavirus Impact Assessment on Hand Sanitizer Market 2020 | Research Report- Reckitt Benckiser Group PLC and Proctor & Gamble (P&G) Company

Hand Sanitizer Market Growth, Trends, and Forecasts (2020 - 2025)

The report will make detailed analysis mainly on in-depth research on the development environment, Market size, development trend, operation situation and future development trend of Hand Sanitizer on the basis of stating current situation of the industry in 2020.

Market Overview

The hand sanitizer market is estimated to register a CAGR of 39% during the forecast period (2020-2025).

- Factors, such as increasing recommendations for the usage of hand sanitizers from organizations, including WHO, and rising awareness among consumers regarding the significance of hand hygiene for the prevention of transmissible diseases, such as COVID-19, are expected to boost the market growth in the forecast period.

- Additionally, the portability and convenience served by hand sanitizers over handwashes are drawing a substantial consumer base, majorly augmenting the sales of gel-type sanitizers.

- Hospitals are the largest consumers of sanitizers by volume, precisely the liquid-type, owing to strict sanitation and hygiene practices followed in hospitals and nursing homes.

- The major companies operating in the market are adopting various strategies, such as promotional campaigns and media coverage, in order to increase their market share.

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Competitive Landscape

The major players in the market include Reckitt Benckiser Group PLC and Proctor & Gamble (P&G) Company. The majority of the emerging market players are focusing on strategic acquisitions with leaders in mature and sophisticated markets. In the case of emerging market players, expansion of product portfolio enables diversification and provides access to stable cash flow and further growth opportunities. The global clean OpenPr ingredient market consists of a considerable number of players. The consumer shift toward hand sanitizers that are formulated using natural substances is resulting in the expansion of product lines by the major companies.

Latest News and Developments:

April 2020: As an organisation committed to the relentless pursuit of a cleaner, healthier world, it is imperative that we protect all consumers. Each of us needs to play our part to act responsibly to protect our families and colleagues from the spread of COVID-19. As the makers of Lysol, Dettol and Sagrotan, we have a responsibility to ensure access to safe and affordable products during outbreaks such as COVID-19. Access means information, education, behavioural change, availability, solutions and our brands convening conversations that can help people. As we face unprecedented demand for hand sanitiser, wipes, soap and other disinfectant products, we are 100% committed to maximising supply and production to ensure access and availability for consumers, especially to meet the strong and urgent need for sanitising and germ-kill products.

Key Market Trends:

Increased Attention toward Hand Hygiene due to Rising Coronavirus Disease (COVID-19) Cases

- The global outbreak of coronavirus, which has been declared a pandemic in March 2020 due to its rapid transmissibility, has majorly impacted consumer behavior and has led consumers to take more preventive measures regarding personal hygiene maintenance, especially hand hygiene.

- According to the WHO, the number of confirmed COVID-19 cases increased rapidly at the beginning of 2020, rising from 9,826 cases on 31st January to 462,684 cases on 26th March 2020. In addition, the increasing number of deaths caused by the virus triggered an alarming response from consumers, with increased attention regarding hand hygiene as a preventive measure from contracting the infection.

- Moreover, the usage of hand sanitizers is recommended by the World Health Organization, Centre for Disease Control and Prevention, and doctors worldwide, claiming that the use of alcohol-based hand rub is one of the most effective precautions observed against the virus. This factor is currently driving the market growth.

- As this preventive approach to the COVID-19 infection is resulting in an excess demand for hand sanitizers in the market, it, therefore, create more opportunities for prospective market entrants as well as existing market players to meet the exponentially growing demand for hand sanitizers, by expanding the production and introducing product innovations.

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The research includes historic data from 2015 to 2020 and forecasts until 2025 which makes the report’s an invaluable resource for industry executives, Marketing, Sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.

Note: All the reports that we list have been tracking the impact of COVID-19. Both upstream and downstream of the entire supply chain has been accounted for while doing this. Also, where possible, we will provide an additional COVID-19 update supplement/report to the report in Q3, please check for with the sales team.

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MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information, and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.

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