direct/ Software Radio Technology PLC: AIS - Scandinavian Markets
Software Radio Technology plc ("SRT") is supporting two of its Scandinavian based distributors of AIS technology in the launch of an intensive sales and marketing programme targeting the large markets of Norway, Sweden, Finland and Denmark.The programme will target over 600 retailers and a total existing boat market of over two million vessels. Owners of vessels in these markets typically have high disposable incomes and are extremely safety conscious. The programme is scheduled to last for up to nine months from June and includes a mixture of point of sale material, sales incentives and national advertising and PR.
There are two objectives to the initiative: firstly to increase the number of AIS units on display within retailers and the manner in which they are displayed, thereby enhancing the potential for the user functionality of the product to be seen and appreciated by browsing boat owners; and secondly to generate increased awareness of the numerous benefits AIS offers boat owners and therefore stimulate improved per retailer quarterly sales.
Simon Tucker, SRT´s Managing Director said: "The size of these markets offers SRT and our local distributors a significant opportunity. We are working proactively with our distributors to build awareness and regular sales in these and other markets as part of our long term sales strategy."
Enquiries:
Software Radio Technology plc
01761 409500
Simon Tucker
simon.tucker@softwarerad.com
Managing Director
Hanson Westhouse Limited
0113 246 2610
Tim Feather
CityRoad Communications
07947 186694
Paul Quade
About SRT:
Founded in 1987 and quoted on AIM in 2005, SRT focuses on the development of turnkey technology product solutions for homeland security applications. SRT´s technologies are used by manufacturers to fast track and de-risk the development of their own products. SRT has focused on the areas of professional voice and data radio communications such as TETRA and maritime identification and tracking systems, such as AIS: both of which are global standards. The company has a worldwide customer base with a business model based on customers paying royalties on each product manufactured.
This information is provided by RNS
The company news service from the London Stock Exchange
END
The announcement distributed by directnews.
The issuer is solely responsible for the content of this announcement.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release direct/ Software Radio Technology PLC: AIS - Scandinavian Markets here
News-ID: 21016 • Views: …
More Releases for SRT
Soft Robot Technology Market Growth 2022: Cyberdyne, Soft Robotics, Ekso Bionics …
The Soft Robot Technology Market report helps understand whether the demand for the products in this industry will rise or get lower. Qualitative and transparent research studies are performed devotedly to offer you an excellent market research report for your niche. The report is accomplished with transparent research studies and is generated by the teamwork of experts in their own domain.
The Soft Robot Technology Market research market report is the…
AIS Receivers Market Competitive Research And Precise Outlook 2021 To 2026 - SRT …
The report studies the Global AIS Receivers Market with many aspects of the industry like the market size, market status, market trends, and forecast, the report also provides brief information of the competitors and the specific growth opportunities with key market drivers. The report offers valuable insight into the AIS Receivers Market progress and approaches related to the market with an analysis of each region. The report goes on to…
Shipboard Automatic Identification Systems Market Precise Outlook 2021- SRT Mari …
The report studies the Global Shipboard Automatic Identification Systems Market with many aspects of the industry like the market size, market status, market trends, and forecast, the report also provides brief information of the competitors and the specific growth opportunities with key market drivers. The report offers valuable insight into the Shipboard Automatic Identification Systems Market progress and approaches related to the market with an analysis of each region. The…
Vessel Traffic Services Market Strong Extens on In Revenue Continues | Lockheed …
Report Ocean recently published a new report on the Global Vessel Traffic Services Market. The study has an in-depth analysis of the forecast period from 2021-2025. The report reveals a comprehensive picture of the Vessel Traffic Services Market situation, taking into consideration all major trends, market dynamics, and competitive factors. Additionally, the report contains key statistics concerning the Vessel Traffic Services Market situation of the leading key players, key market…
Vessel Traffic Services (VTS) Market 2019 Industry Outline - Lockheed Martin, Ke …
Vessel Traffic Services (VTS) Research Report encompasses an extensive analysis of key drivers, leading market players, key segments, and regions. Magnifier Research indicates that the global Vessel Traffic Services (VTS) market is expected to surge at a steady rate in the coming years from 2019 to 2024. The report presents a sorted image of the Vessel Traffic Services (VTS) industry by offering study analysis and data picked up from various…
nanocosmos Joins SRT Alliance for High Quality, Low Latency Video Streaming Over …
Combining H5Live and SRT, nanocosmos focuses on Interactive Live Streaming with ultra-low latency at IBC 2018
Berlin, Germany - nanocosmos, featuring their core products nanoStream Cloud and H5Live Player for interactive live streaming with ultra-low latency, is pleased to announce that they have joined the SRT Alliance, as part of their overall strategy to enable high quality interactive live streaming experiences for business clients on a global scale.
In business for…