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International Operations Management

02-09-2012 03:58 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Gower Publishing Ltd

Lessons in Global Business

Lessons in Global Business

International Operations Management: Lessons in Global Business, uses a fascinating selection of case studies researched during the international operations management project sponsored by the European Commission. Throughout, the authors compare the Western and Eastern approaches to business, and introduce theory to clarify the comparison and the real consequences of internationalisation.

With its balance of theoretical and applied content, this volume serves as both a primary and supplementary source for higher level students and educators, and as a worthwhile read for interested practitioners.

International Operations Management was published by Gower in December 2011
Hardback Price £39.95 ISBN 978-1-4094-0329-6

Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.

Susan White
Gower Publishing Ltd
Wey Court East
Union Road
Farnham GU9 7PT
UK

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