Web Content Management Software Market to Gain a CAGR of 17% | Key Market Players are Oracle Corporation (U.S.), Open Text Corporation (Canada), Adobe Systems Inc. (U.S.), International Business Machine Corporation (U.S.) and Dell EMC (U.S.)

Market Highlights

Web Content Management or WCM is a part of content management, wherein it aids in controlling, maintaining, reassembling, and changing the content on a particular webpage. Unlike content management, web content management specializes in managing content for the web. The contents on the webpage are kept mostly in a database and are assembled with the help of flexible language like .Net or XML. The user interacts with the system at the front through a normal web browser and makes changes, revisions, and additions to the particular web page.

The global Web Content Management Software Market was analyzed by Market Research Future (MRFR) and it was projected that a massive CAGR of 17% will be attained by the market over the forecast period of 2017 to 2023. The valuation of the Web Content Management Software Market was further stated to surpass its previous figure and reach a calculated valuation of USD 11 Billion by the end of the forecast period.

The global Web Content Management Software Market is expected to grow over the forecast period at a noteworthy pace due to increasing technological developments, high implementation rate of various business for improved management of the website, unified multi-channel experiences, and increasing demand for online data driven technologies. Add to this, the high implementation rate of this system in the education sector and the increasing adoption of IoT are also expected to push the global market towards a positive direction. However, migration of content within the current system can dampen the growth of the global market of web content management over the forecast period.

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Segmentation:

The global Web Content Management Software Market has been segmented in terms of deployment, vertical, organization size, and components.

By components, the market divides into services and solutions.

By deployment, the market segments into on-premises and cloud-based deployment. Among these, the cloud-based segment accounted for the largest share in the global market. This is due to benefits like speed of deployment and low-level of cost. However, the on-premise segment is anticipated to grow during the forecast period at the highest pace. This is due to the expanding number of large enterprises that require storage of content at a digital capacity.

By organization size, the market breaks down into medium, small, and large size.

By vertical, the market comprises Retail, BFSI, Education, Media and Entertainment, Hospitality, Healthcare, Manufacturing, Government, Hospitality, Others

Regional Analysis:

The global Web Content Management Software Market is geographically distributed across the following key regions: Asia Pacific, North America, Europe, and the Rest of the World (RoW).

Asia-Pacific region is expected to boost the market over the forecast period, 2017-2023. Countries such as India and China contributes largely to the growth of the market. The reason is attributed to the growing demand for enterprise content management in emerging economies, increasing demand for digitalization and increasing demand for data management. Furthermore, Web Content Management Software Market has an immense scope in this region majorly due to increasing demand for online data driven technologies.

Competitive Dashboard:

The global Web Content Management Software Market comprises a host of key players. This includes names like Oracle Corporation (US), IBM Corporation (US), OpenText Corporation (Canada), Episerver, Inc. (US), Adobe Systems Incorporated (US), Acquia, Inc. (US), Sitecore Corporation A/S (Denmark), Microsoft Corporation (US), Crownpeak Technology (US), e-Spirit AG (US), SDL Plc (UK), Rackspace Hosting Inc., (US) and others.

Industry Buzz

July 2019, Sitecore, a leader in digital experience management software, announced today about the release of Sitecore Experience Platform and Sitecore Content Hub. It delivers a number of new features and comprises various product upgrades, thereby enabling marketers to easily deliver personalized and rich experiences to any digital touchpoint.

July 2019, Contentful announced the launch of an all new content infrastructure system. It is a CRM that drives online sales by enabling more management of content across channels for retailers.

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