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Focus on Countries to Expand Your Affiliate Reach

07-31-2020 02:21 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Publisher Discovery

Publisher Discovery are excited to announce another update to the AI-driven affiliate analysis platform - a filter to focus on Countries. This adds to the recent major platform update which added the view of affiliates by Vertical.

This new filter tool lists all the Countries in all geos, searchable at Region or Country level. This enables affiliate managers to search across broad geo regions or targeted to individual country markets depending on the focus. This deceptively simple looking drop-down filter is however driven by powerful AI-driven algorithm. ​With the Verticals view, this is a key enabler for drilling down from a broad view to the most relevant potential partnerships.

Defining Country

The feature was a major undertaking led by Sebastian Toke-Nichol, our Head of AI, to deal with all the potential variations discovered in our huge data resource. All of the two million affiliate websites were analysed within the platform and weighted to show which countries they are focused.

This of course isn't as simple as Germany showing .de websites! There are some strange outliers that need to be allowed for that fall outside that narrow definition. There are some geos such as Australia where a website with a extension will very likely be owned by an Australian citizen. At the other end of the scale, a .com website can be targeting pretty much anywhere in the world.

Sebastian describes the issues that had to be solved. "Our new country code filter finds affiliates by territory and country. For UK sites with a .com domain this can be a very difficult challenge, especially when using techniques like entity extraction which typically find entities from multiple countries.  Instead Publisher Discovery uses its proprietary technology to give a sorted set of rankings. This shows which countries an affiliate is most likely to operate in." 

This means that users will have a pretty good steer on the focus on each of the affiliate websites in our database.

15 St Botolph St,

Publisher Discovery is an AI Driven affiliate intelligence tool used by Agencies, Networks and advertisers worldwide. The UK based company is independent of any Network or OPM, the platform shows the leading affiliates by market vertical - and in your competitors'​ affiliate programmes.

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