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High Usage of Online Free Learning Content and the Long-Term Impact of the Pandemic on Job Market will Lead to Strong Adoption of Online Professional Learning in the Future: Ken Research

07-29-2020 10:13 AM CET | Science & Education

Press release from: Ken Research

High Usage of Online Free Learning Content and the Long-Term

• Indian government launched the e-Vidya program, introducing multi-mode access to online courses, which will be streamed live on 12 DTH channels.
• The government also announced that the top 100 universities in the country will be permitted to start online courses by May 30th.
• Multiple corporate organizations are shifting their offline employee training programs to online ecosystems and are roping in ed-tech companies for their platform access and learning content

Acceptability of Online Learning Programs: A lot of people have become familiar with online learning during the pandemic period and a large proportion of them have concluded it to be at most on-par (if not more) with offline training and skilling programs. Therefore, it is expected that there will be an upturn in the acceptance of online learning programs as a means of learning new skills, with organizations willing to accept such programs as a genuine skill-based qualification, which will ultimately allow other professionals to develop their skill-set and advance professionally by taking up such programs, without sacrificing their jobs.

Affordable Pricing of Programs: Given the relatively low purchasing power of working professionals compared to pre-COVID levels, ed-tech companies are expected to introduce pocket-friendly programs or rather pocket-friendly payment options for learners. Initiatives such as flexible payment options, zero-interest financing, upfront partial course fee payment and free trial periods will be implemented by companies in the future, to allow working professionals to afford online learning without taking a big hit on their budgets.

Changing Relationship between Ed-Tech Companies and Universities: Many universities across the Higher Education spectrum in the country are suffering due to their lack of sophisticated digital learning infrastructure and methods, and therefore ed-tech companies are high in demand to introduce online learning programs for them. The ability of ed-tech players to contribute a suitable technology platform and develop content with a focus on the industry furthermore contributes to the increasingly important role that they will play especially during the aftermath of the pandemic situation. The monetary aspect of the relationship between ed-tech companies and universities is expected to develop to a more equitable proportion for both the entities in the long term.

Analysts at Ken Research in their latest publication "Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period " observed that a growing relevance and requirement of online learning, rising need for up-skilling and re-skilling and an inherent need for socially distant learning programs in the wake of the COVID-19 situation, will push the growing adoption of online learning amongst working professionals in the country. The push towards online learning in the coming years will enable Ed-tech players in the industry to register a growth of 40-50% in their revenues and about 70-80% in their user base in the coming years.

For More Information on the research report, refer to below link: -

Key Target Audience
Ed-Tech Companies
Education Industry Associations
Professional Associations
VC/Investment Firms
Ed-Tech Technology Partners
Government/Regulatory Bodies

Key Topics Covered in the Report: -
Strategic Roadmap of Ed-Tech Companies during COVID-19 Period
Working Professionals Paradigm Analysis
Introducing an Online Course during the COVID-19 Period
Working Professionals Online Skilling Desirability and Preferences Survey- A Survey Conducted with 2,500 Working Professionals in India
Relationship between Universities and Ed-Tech Companies- Changing Landscape and Margin Analysis

Related Reports by Ken Research: -

Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications

Ken Research Pvt. Ltd.,
Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a Global aggregator and publisher of Market intelligence, equity, and economy reports. We provide business intelligence and operational advisory in 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis, and success case studies.

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